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Need recommendations for the best eyeliner, lipstick, foundation, eyeshadow or palettes? Our editors will keep you up-to-date with the best beauty finds and sales so you can shop at your favorite stores, including Sephora and Ulta Beauty, for every season. With glamour makeup tips, tricks, makeup how tos, DIY hacks and the latest beauty trends you’ll look your best, like the hottest celebrities and influencers.
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Can you use lipliner as eyeliner? Here’s what you need to know
Although the two products seem similar in texture and form, they serve distinct purposesBy Shirley Gomez
Nicole Scherzinger's Norma Desmond costume is the perfect budget-friendly Halloween look. Here's how to recreate it!
Scherzinger revealed how simple (and affordable!) it is to recreate her Norma Desmond lookBy Shirley Gomez
Catrina Makeup: How to achieve this traditional makeup idea for Halloween or Día de Muertos
La Catrina is a Día de Muertos (and Halloween makeup idea) that blends art, culture, and elegance and is always a standoutBy Shirley Gomez
Halloween 2024: Hot vampire makeup ideas that will make everyone hide their garlic and wooded stakes
The trend offers a captivating fusion of classic gothic allure and modern beauty innovationBy Shirley Gomez
Halloween clown makeup ideas that will help you achieve a bold take on classic horror
Experiment with striking Halloween makeup color palettes, blending bold hues with faded shades to evoke a sense of uneaseBy Shirley Gomez
How to achieve a 'Brat Summer' aesthetic
Many have taken the fashion and beauty look as a way to embrace the real, messy, fun and chaotic side of themBy Shirley Gomez
Tattoo and permanent makeup inks contain dangerous bacteria, FDA research reveals
Including those labeled as sterile, contained millions of potentially hazardous bacteriaBy Shirley Gomez
Sunset Blush takes TikTok by storm: How can we recreate this summery look?
As the colors seamlessly meld together, they capture the essence of a sun-kissed glowBy Shirley Gomez
Makeup guide for Latinas: How to choose the perfect eyeshadow colors
Whether you have deep, rich brown, mesmerizing hazel, sparkling green, or piercing blue eyes, there is a palette to enhance your natural beautyBy Shirley Gomez
Hot beauty trends on TikTok: From ‘Jelly Makeup’ to ‘Broccoli Freckles’
Learn how they are inspiring people to push the boundaries of what’s possible, one viral video at a timeBy Shirley Gomez
How Pat McGrath achieved the porcelain glass skin effect for Maison Margiela Artisanal Collection 2024
The expert used a hyper-shiny glaze that imitates the glass’s smooth and reflective qualityBy Shirley Gomez
Viral TikTok makeup trends to elevate your New Year’s glam
Winter beauty trends that will bring the year to a close with a bang.By Shirley Gomez
Top 2023 viral beauty trends explained by TikTokers
From bold and daring looks to subtle and natural makeupBy Shirley Gomez
Jennifer Lopez’s TikTok fresh Pumpkin Spice makeup look is a Thanksgiving must
Find here how to recreate it!By Shirley Gomez
How to create the viral ‘fake dimples’ hack using makeup
This innovative technique promises to give you an adorable dimpled smile without surgical proceduresBy Shirley Gomez
Pumpkin Spice makeup takes over Fall 2023
This makeup trend is stealing the spotlight, making it the perfect choice to complement your cozy knitwearBy Shirley Gomez
Lancôme and the Louvre fuse art and beauty in a groundbreaking collaboration
This unprecedented partnership, launched on September 1st, is a creative exploration through centuries of art historyBy Shirley Gomez
How to prevent eye infections caused by mascara?
Among the symptoms of eye mascara allergy is redness and swelling of the eyelids or the skin around the eyesBy Shirley Gomez
Cherry Cola Lips are the new viral beauty trend: ‘Lana Del Rey vibes’
Cherry Cola lips also suit every skin tone, quickly becoming a fan-favorite look for a night out.By Daniel Neira
Sofia Vergara takes scientific approach with her new makeup line infused with SPF
A complete suncare solution that protects your skin from photoagingBy Shirley Gomez
Ariana Grande pokes fun at her once-signature beauty look
The star shared a TikTok while getting glammed up and lip-syncing to an old “Keeping Up With the Kardashians” clipBy Shirley Gomez
Lauren Sánchez shined at Cannes in trendy nude-colored lips
The Mexican-American journalist and Jeff Bezos‘ fiancée rocked an elegant and natural makeup look on the French RivieraBy HOLA! USA
Memorial Day beauty sales to get excited about
From waterproof mascara to trusty daily SPF, find here the best dealsBy Shirley Gomez
Elevate your dating app profile with makeup tips from Melt Cosmetics co-founder, Lora Arellano
Boost your dating app using these insider tips to create an irresistible profile pictureBy Andrea Pérez
Kylie Jenner gives Old Hollywood glam in new photoshoot
Jenner rocks a white gown, rhinestone choker, with winged linerBy Shirley Gomez
Date-night makeup look tutorials that will make you feel your best
Wearing makeup is always about elevating your beauty and exuding confidenceBy Shirley Gomez
Lash expert reveals how you can get long, luscious lashes by New Year’s Eve
Fundamental changes you can make to your beauty routine to grow long lashesBy Shirley Gomez
Top makeup trends predictions for 2023, according to Jillian Dempsey
Makeup content creators are cleaning their brushes and undusting their eyeshadow palettes to wow social mediaBy Shirley Gomez
Latina-founded Valdé Beauty launches a jaw-dropping lipstick collection perfect for the holidays
The REFLECT Collection is inspired by the astrological practice of numerologyBy Shirley Gomez
The MAC x ‘Black Panther’ Makeup collab is on fire on TikTok
Marvel Studios and MAC Cosmetics dropped a Makeup Collection, which beauty influencers are loving on socialBy HOLA! USA
Unstoppable at 101: Iris Apfel launches new makeup collection, proves it’s never too late to be your authentic self
Her latest first-ever cosmetics collection is proof that this legendary fashionista is an inspiration to all of usBy Andrea Pérez