America Ferrera stars in her first COVERGIRL dual-language campaignThe new collection is part of the company’s vision of creating cruelty-free and more sustainable productsBy Shirley Gomez
Peruvian-founded company VALDÉ will become the first beauty brand to host an event in the MetaverseCelebrating the launch of The Divine Collection and the debut of the Valdé NFT CollectiveBy Shirley Gomez
Sephora Beauty Director Melinda Solares shares tips on finding the best mascara for every eyelash typeThe expert shared details of their new multi-tasking product!By Shirley Gomez
Nutrition specialist assures coffee can give you energy and increase your beautyIf you are drinking it when you need your pick-me-up in the morning, you are doing coffee wrong!By Shirley Gomez
2022 Beauty Trend Predictions: Savvy consumers want diversity, sustainability, and utilityEmerging beauty standards are reimagining how we define, source, and buy beautyBy Shirley Gomez
Beauty inspired by Mexican Heritage: Meet Becalia Botanicals, a brand created by Jazmin GuerreroLuscious skincare inspired by Mexican culture and traditionsBy Shirley Gomez
Jennifer Lopez surprisingly sometimes feels like an outsider in HollywoodThe 52-year-old revealed this in a new JLo Beauty Instagram video.By Fabiana Buontempo
Do you want to smell like Anitta? Singer team up with Sol de Janeiro for the ultimate Brazilian collaborationThis is the beauty brand’s first-ever celebrity partnershipBy Shirley Gomez
GalleryEiza González becomes the first Latina to be a North American Ambassador for BvlgariA proud immigrant woman, González hopes this accomplishment send a big message.By Jovita Trujillo
Becky G’s Treslúce makeup line is not another random celebrity businessA brand with high-quality products that keeps the Latinx community at the forefrontBy Shirley Gomez
Addison Rae, Selena Gomez, and Ashley Graham will come together to celebrate ‘YouTube Beauty Festival’Dozens of stars will join the conversation and amplify diversity across the beauty landscapeBy Shirley Gomez
GalleryKat Von D buys historic mansion in Indiana [Pics]The tattoo artist is expanding her real estate across the USBy Victoria Paternina
This is how Latinas are exposed to toxic and harmful skincare productsLatinas dedicate more time to their daily beauty routine than other races and ethnic groupsBy Shirley Gomez
Tapatio: Hot Sauce, Makeup, or Both?The makeup company HipDot is turning up the heat with a new limited edition HipDot x Tapatío collectionBy Jovita Trujillo
Manny MUA talks Hispanic heritage, makeup, mental health and his future“For me, it’s really important to be able to have my time online, it is my job. It’s what I do for a living. [But] I have a life, I have an amazing family, I have amazing friends,” he saidBy Shirley Gomez
Gallery17 Latina stars who look spectacular with red lipstickRed is a daring color that goes well with many different skin tones and complexionsBy HOLA! USA
GalleryAna de Armas’ 10 most dramatic hair makeoversThe Bond Girl and ‘Knives Out’ star is one of the most chameleonic actresses around – just look at her hairstylesBy HOLA! USA
Gallery12 Latina stars and their haircare secrets for the perfect maneFrom Sofia Vergara to Eva Longoria, discover how these Latina celebrities take care of their famous locksBy Maria Gabriela Cartaya