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Goodbye American Riviera Orchard, hello As ever! Two weeks before the release of her new Netflix series With Love, Meghan, the Duchess of Sussex unveiled her new brand: As ever.
"This new chapter is an extension of what has always been my love language," Meghan Markle wrote on Instagram, "Beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the everyday."
In her rebrand announcement, the Duchess pointed out that if you have followed her since her The Tig days, then you know she has "always loved cooking and crafting and gardening."
"This is what I do," Meghan said. "And I haven’t been able to share it with you in the same way for the past few years, but now I can."
Here is everything to know about Meghan Markle's brand and her products!
Why the name As ever?
Meghan stated in an Instagram video that she secured the name As ever back in 2022. She said, "As ever essentially means as it’s always been, and if you’ve followed me since 2014 with The Tig, you know I’ve always loved cooking and crafting and gardening. This is what I do."
Is there a website for Meghan Markle's As ever?
Yes! "Save your seat at the table" by subscribing here.
Is there an Instagram for Meghan Markle's As ever?
There is indeed an Instagram account (@aseverofficial) for Meghan's As ever brand. Follow along here.
Will Meghan Markle still be making jam?
Yes! "Of course, there will be fruit preserves," the Duchess of Sussex said in her video announcing As ever. "I think we’re all clear at this point that jam is my jam." In her first As ever newsletter, Meghan shared, "For me, it all started with jars of preserves I was canning with fruit I picked from my garden. It began, quite literally, with something sweet - and through every twist and turn as a founder, it has become something even sweeter."
What other products will As ever offer?
In addition to a her raspberry spread, the initial collection, developed in partnership with Netflix’s CPG division, includes Herbal Lemon Ginger Tea, Herbal Peppermint Tea, Herbal Hibiscus Tea, Flower Sprinkles, Crêpe Mix, Shortbread Cookie Mix with Flower Sprinkles and Limited-Edition Wildflower Honey with Honeycomb.
How much are Meghan Markle's As ever products?
The prices for Meghan's products, which sold out in under an hour, ranged from $9 to $28.
- Raspberry Spread $9
- Raspberry Spread in Keepsake Packaging $14
- Flower Sprinkles $15
- Limited-Edition Wildflower Honey with Honeycomb $28
- Herbal Lemon Ginger Tea $12
- Herbal Peppermint Tea $12
- Herbal Hibiscus Tea $12
- Crêpe Mix $14
- Shortbread Cookie Mix with Flower Sprinkles $14
When does Meghan Markle's As ever launch?
The debut collection dropped on April 2, 2025.
Why did Meghan Markle rebrand American Riviera Orchard to As ever?
In a video announcing As ever, Meghan, who lives in Montecito, explained that while she thought American Riviera—a nickname for Santa Barbara—sounded "like such a great name," it "limited" her "to things that were just manufactured and grown in this area."
What happened to Meghan Markle's previous lifestyle website, The Tig?
Meghan's lifestyle website The Tig shut down over a year before she married Prince Harry. In a farewell note to all her “Tig friends,” she wrote, “After close to three beautiful years on this adventure with you, it’s time to say goodbye to The Tig. What began as a passion project (my little engine that could) evolved into an amazing community of inspiration, support, fun and frivolity. You’ve made my days brighter and filled this experience with so much joy. Keep finding those Tig moments of discovery, keep laughing and taking risks, and keep being “the change you wish to see in the world.”
“Above all, don’t ever forget your worth - as I’ve told you time and time again: you, my sweet friend, you are enough,” Meghan added. “Thank you for everything. Xx.”