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Valentine's Day shopping: Latina-owned brands that celebrate culture, self-care, and personal style

Whether you're shopping for your partner, bestie, or yourself (because self-love is a whole vibe), these picks will make you feel the love


Shirley Gomez
Senior Writer
FEBRUARY 7, 2025 8:59 AM EST

Valentine's Day is right around the corner, and if you're looking for meaningful, stylish gifts that support Afro-Latina entrepreneurs, you're in the right place! With the help of Today Show shopping expert Makho Ndlovu, HOLA! USA rounded up some incredible brands that celebrate culture, self-care, and personal style. 

Whether you're shopping for your partner, bestie, or yourself (because self-love is a whole vibe), these picks will make you feel the love.

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LUNA MAGIC – For the Beauty Lover

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If bold, vibrant makeup is your love language, LUNA MAGIC is a must. Founded by Dominican powerhouse Shaira Frias, this beauty brand is all about high-performance cosmetics with Caribbean flair. From stunning eyeshadow palettes to richly pigmented lipsticks, it celebrates color, culture, and confidence. 

república skin – For the Self-Care Queen

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Julissa Bermudez turned her Dominican roots into a luxurious body care line that makes your skin feel as sweet as sugar. The república skin body scrubs are packed with natural ingredients to exfoliate, hydrate, and transport you straight to the Caribbean with no passport needed. This is the way to go if you want soft, radiant skin.

Skinergy – For the Skincare Enthusiast

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Hyperpigmentation and dry skin don't stand a chance against Skinergy. Created by Dominican founder Priscilla Jiminian, this skincare brand is all about hydration and glow-boosting formulas. If you or your Valentine want that dewy, lit-from-within look, Skinergy's products are the perfect gift.

MINIMO – For the Jewelry Lover

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Minimalist yet statement-making, MINIMO by Rainy Leonor-Lake is all about vintage-inspired, high-quality jewelry that feels timeless. This brand will definitely impress if your Valentine loves accessorizing with elegant, everyday pieces.

Turbantes & Balantas – For the Fashionista Who Loves a Statement Piece

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Angélica Balanta is bringing African heritage to the forefront of Colombian fashion with her stunning turbans and headwraps. These aren't just accessories; they're wearable art. This is a perfect pick if your Valentine loves bold, cultural pieces that tell a story.

Yo Soy AfroLatina – For the One Who Wears Their Identity with Pride

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Bianca Kea started Yo Soy AfroLatina to celebrate Afro-Latinx identity, and her brand's apparel and accessories make a statement. From chic sweaters to dad hats and mugs, every piece carries a message of empowerment and cultural pride. If your Valentine loves to rep their roots, this is the brand to shop for.

Jam + Rico – For the Bold and Stylish Jewelry Addict

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Inspired by her Jamaican and Puerto Rican heritage, Lisette Scott created Jam + Rico to bring colorful, culture-infused jewelry to life. Think custom nameplate necklaces, gold bangles, and vibrant hoop earrings that instantly elevate any look. This brand is a gem if your Valentine loves unique, eye-catching pieces.

So there you have it! Your ultimate Valentine's Day (and Galentine's Day) shopping guide featuring some of the best Afro-Latina-owned brands. Whether it's beauty, skincare, fashion, or accessories, these gifts are a beautiful way to celebrate love, culture, and entrepreneurship. 

Happy shopping!

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