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trend report

2025 trends: Pinterest predicts the aesthetic that will shape the year ahead

This year's report highlights that individuality and sensory engagement will reign supreme


Senior Writer
UPDATED DECEMBER 10, 2024 6:37 PM EST

Get ready to embrace boldness and maximalism in 2025! Pinterest's annual trend report, "Pinterest Predicts," has landed, revealing the creative currents that will shape the year ahead. With over half a billion monthly users exploring the platform, Pinterest has a unique lens into emerging trends, boasting an 80% accuracy rate over the past five years. 

This year's report highlights that individuality and sensory engagement will reign supreme. From daring aesthetics to flavorful fixes, here's a glimpse into 2025's hottest trends.

© Phamai Techaphan

Fisherman Aesthetic: All Things Nautical

Gen Z and Gen X are casting a wide net with a maritime-inspired style. Cable-knit sweaters, classic striped tops, and even sardine tattoos are making waves. Yes, sardine tattoos—because nothing says dedication to the sea quite like an inky homage to tiny fish.


© Raimonda Kulikauskiene

Moto Boho: Fringe Meets Edge

For Gen Z and Boomers, the hippie vibe evolves into something edgier. Think chunky leather handbags, flowy skirts, moto boots, and touches of fringe. It's the ultimate mix of Bohemian spirit and rugged road style.

© EMS-FORSTER-PRODUCTIONS

Terra Futura: The Eco-Rebellion

Boomers and Gen Z spearhead a sustainable revolution with "solar punk" aesthetics and "chaos gardening." Search terms like "solar punk fashion" and "self-sufficient gardens" are on the rise as eco-living becomes more imaginative and impactful.

© Andreas von Einsiedel

Mix & Maximalist: The More, the Merrier

Forget minimalist design—2025 is all about layered patterns, vibrant prints, and kaleidoscopic colors. Gen X and Boomers are curating maximalist spaces brimming with eclectic textures and bold hues.

© Artur Kozlov

Cherry Coded: Tart with Heart

From "cherry martinis" to "cherry vibe" mood boards, Gen Z and Millennials are giving cherries their moment in makeup, cocktails, and car aesthetics. Tart red shades will sweeten the year.

© Alena Redchanka

Sea Witchery: Dark and Sultry

Edgy beauty gets an aquatic twist with "siren makeup," wet wavy hair, and moody mermaid manicures. Millennials and Gen Z are diving deep into this darkly enchanting trend.

© Delmaine Donson

Aura Beauty: Radiance Defined

Personal color aesthetics take center stage with "aura makeup" as Gen Z and Boomers flaunt hues that reflect their vibe. It's all about finding your inner glow and wearing it boldly from chin to cheek.

© Barry Austin

Nesting Parties: Beyond Baby Showers

Baby showers are being reinvented as Nesting Parties. Instead of just celebrating, friends and family will roll up their sleeves to help new parents prepare for the postpartum period—freezer meals, diaper bouquets, and organized baby cabinets included.

© Tom Kelley

Rebel Floats: Soda Gets a Glow-Up

Gen Z and Millennials are crafting dazzling soda creations, with searches soaring for "cream soda aesthetic" and "homemade soda." Expect vibrant carbonated concoctions to dominate your feed and your fridge.

© Gerard Puigmal

Chaos Cakes: The Weirder, the Better

Gone are the days of pristine cakes. Boomers and Gen X are embracing silliness with chaotic cakes featuring funny, strange, or even rodent-inspired designs. Yes, rat cakes are officially a thing.


© Angela Negrescu / 500px

Pickle Fix: Dill-Lighted Delicacies

Pickles are the "it" ingredient of 2025. From pickle margaritas to pickle de gallo, Gen X and Millennials are finding creative ways to incorporate this tangy treat into every meal and occasion.


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