Support Hispanic businesses: Shop Latina and Latino-owned brands all year round!

Hermoza is a swim and resort wear brand inspired by classic Spanish and southern elegance, with its name derived from the Spanish word for "beautiful." Known for its vibrant Latin-influenced prints and feminine, sophisticated designs, Hermoza offers chic one-piece swimsuits with supportive silhouettes crafted from high-quality materials.

 The brand was founded in 2018 by Marisa De Lecce, a first-generation American born to Colombian and Mexican parents, who is deeply committed to honoring her family's faith, bonds, and rich cultural traditions. Hermoza reflects Marisa’s Latina heritage through its timeless, elegant style. Co-founder Tiffany Rivers joined Marisa in creating the brand after they both struggled to find fashionable, modest swimwear. Together, they developed Hermoza to offer women chic, well-crafted options that inspire confidence and grace.

Rahua is a clean beauty brand known for its high-performance, plant-based products powered by the legendary rahua oil. The brand was founded by Ecuadorian hairstylist Fabian Lliguin, who discovered the secret of rahua oil during his environmental work in the Amazon rainforest. After witnessing how it transformed dry, damaged hair, Fabian knew he had found something special. Rahua oil, traditionally used by the Quechua-Shuar tribe, has been produced sustainably for generations, and Fabian launched Rahua to share this natural beauty solution while supporting the indigenous communities that harvest it.

In 2008, Fabian’s wife, Anna Ayers, joined him in building the brand. Together, they created a line of hair and body care products that blend Amazonian traditions with modern, plant-based formulas. Today, over 500 indigenous families work with Rahua, helping to sustainably source ingredients while promoting environmental preservation and supporting the local communities.

ÉTICA, founded in 2018 by Puebla native Agustin Ramirez, is a sustainable lifestyle brand focused on premium denim and knits. By the age of 24, Agustin was already running his own factory and denim laundry, becoming one of Mexico’s top premium denim manufacturers. Designed in Los Angeles and produced in Mexico, ÉTICA is dedicated to fair labor, environmentally friendly practices, and social responsibility. 

The brand’s factory is certified for its clean practices and ethical standards by governments and coalitions worldwide. ÉTICA goes beyond fair labor by offering living wages, benefits, and inclusive opportunities for its workers. With high-quality fabrics and perfect fits, ÉTICA proves that fashion can be both stylish and sustainable.

For the astrology and jewelry lovers out there, meet XIO, founded by Ylette Luis. Inspired by her Cuban heritage and a deep love for fashion and astrology, XIO offers a one-of-a-kind subscription experience that blends celestial insights with gorgeous, curated jewelry pieces. Each month brings a touch of elegance and cosmic charm, perfect for treating yourself or a loved one. XIO is also a heartfelt tribute to Ylette’s grandmother, Xiomara, who inspired the brand’s name and passed down her entrepreneurial spirit and passion for jewelry. Discover the magic of XIO, where the stars align with stunning style!

Rebdolls is a Latina-owned, size-inclusive fashion brand based in New Jersey. The founder, Grisel Paula, was inspired to create the brand after experiencing firsthand the lack of trendy plus-size clothing options. As someone who fell between a large and 1X, Grisel saw the need for a company that offered fashion-forward designs without stopping at size large.

With a mission to provide innovative styles that make women of all sizes feel confident and beautiful, the brand aims to create a platform where every woman can see herself represented and, most importantly, find fashion she loves.

Lights Lacquer, founded in 2019 by Cuban-American entrepreneur and beauty influencer Kathleen Fuentes (known as Kathleenlights), is a Miami-based brand offering vegan, cruelty-free, and Twelve-Free nail lacquers. Known for its stunning range of unique shades, Lights Lacquer also provides press-on nails, jelly lip balms, and nail care treatments, making it a go-to for conscious beauty lovers.

Beyond nail products, the brand offers a fun collection of apparel, accessories, and lifestyle items, all inspired by Kathleen's Cuban heritage and Miami’s vibrant culture. Lights Lacquer seamlessly blends clean beauty with Kathleen’s personal style, creating a brand that’s as diverse as it is stylish.

Melie Bianco was born from Melissa Song's passion for fashion and sustainability, offering chic, eco-friendly handbags that suit a variety of styles and lifestyles. The brand is dedicated to using vegan leather, promoting ethical fashion while making cruelty-free options accessible to all. This commitment fosters inclusivity among consumers who value both style and conscious living.

Melissa's journey from a young entrepreneur to the visionary behind Melie Bianco reflects her mission to break barriers and empower people from all walks of life. By embracing sustainable practices and creating stylish yet affordable handbags, Melie Bianco proves that fashion can be both ethical and accessible to everyone, regardless of background or beliefs.

Honest Beauty is a clean beauty brand that offers safe and eco-friendly skincare and makeup. Focused on using natural, cruelty-free ingredients, the brand delivers products that are both good for your skin and the environment.

Founded by actress Jessica Alba in 2012, Honest Beauty grew from her mission to create safe, non-toxic products for families. Today, it’s a go-to brand for anyone seeking clean, accessible beauty that delivers real results with a focus on sustainability.

Albisa Candles is a premium, Latina-owned brand that celebrates Latin heritage and the nostalgic essence of Cuban culture. Known for its iconic Cuban-bread scented candle, Albisa creates hand-poured soy candles that bring the warmth of Hispanic heritage into modern life. Each scent is crafted to do more than just honor traditions—it captures the authentic aromas of Latinidad and weaves them into the world of home fragrance, highlighting the rich and diverse Latin experience. 

Founded in Los Angeles by Cuban-American couple Albert Rubalcaba and Isabel Alvarez, the name Albisa combines their initials, ALB (Albert) and ISA (Isabel). Through their candles, Albisa preserves their Cuban roots by sharing family stories and memories, while honoring the intersectionality of Latin communities. 

It's A 10 Haircare is a professional hair care brand known for its simple, multi-purpose products that cater to all hair types. With its star product, Miracle Leave-In, the brand has earned a loyal following among both professionals and consumers. Sold in over 25,000 independent salons and major chains like Ulta and Regis, It’s A 10 is one of the few female-owned professional hair care brands in the world, committed to providing salon-quality results with every product.

This October, Latina founder and CEO Carolyn Aronson is giving $100K to 10 women entrepreneurs to support their businesses. To further celebrate and highlight women-owned businesses, Carolyn appeared on the Jennifer Hudson Show, where she surprised a female entrepreneur from the audience with $10K. 

In the past, Carolyn made history in 2017 when It’s A 10 became the first indie-owned and female-owned hair care brand to run a Super Bowl commercial, which celebrated the diversity of American culture. Her passion for empowerment, inclusivity, and giving back continues to drive her brand's mission.

Loisa is a Latin-owned business bringing authentic flavor to the kitchen with organic, upgraded versions of traditional Latin seasonings like Sazón and Adobo, as well as spices and cooking sauces. Dedicated to providing clean, natural ingredients, Loisa aims to enhance Latin cuisine without artificial additives. Beyond the kitchen, the company gives back by donating 2% of sales each month to organizations fighting for food justice, further supporting la comunidad.

Founded by Kenny Luna and Scott Hattis in New York City, Loisa was born from their desire to pass down Dominican heritage foods to their children without compromising on quality. In 2021, Dominican chef and food activist Yadira Garcia, also known as Chef Yadi, joined Loisa as an owner. Together, they launched their Sofrito, based on Yadira's family recipe, and expanded their mission to address food justice and health inequities through education. 

Loisa pays homage to its NYC roots, with its name inspired by "Loisaida," the Spanglish term for the city's Lower East Side, a hub of Latin culture and cuisine.

INFUSE is a skincare brand that celebrates Hispanic culture through the power of Yerba Mate, a caffeinated plant from Argentina. For centuries, South American cultures have used Yerba Mate for its antioxidant-rich, anti-inflammatory, and naturally stimulating properties. In skincare, Yerba Mate works to tighten, de-puff, and contour the skin by boosting circulation, making it an excellent natural solution for glowing, healthy skin.

Latina founder Lara Schmoisman, inspired by her Argentine heritage and the radiant skin of her grandmothers who drank Yerba Mate daily, developed INFUSE to honor this tradition. Growing up, Lara saw how Yerba Mate was used not just as a coffee alternative but as a natural remedy for wellness. This led her to create a scientifically advanced skincare line that brings the benefits of Yerba Mate to modern skincare routines.

Sarah O. Jewelry is a Latina-owned brand founded by Sarah Ortega, known for its distinctive diamond, gemstone, and custom fine jewelry. Sarah’s passion for jewelry began at a young age, growing up in her mother's boutique jewelry store in Albuquerque, New Mexico. Surrounded by the craft, she learned every aspect of the business and honed her eye for unique, high-quality designs, which she now brings to her own creations.

In addition to her love for jewelry, Sarah is deeply inspired by her father’s work as a lawyer defending Mexican immigrants injured on the job. His dedication to fairness and equality has greatly influenced her approach to business, driving her to create a brand that not only offers beautiful jewelry but also reflects values of integrity and inclusivity.