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Pinterest has become a hub for fashion and beauty enthusiasts, always searching for new trends and aesthetics. In a recent report, Pinterest predicted the fashion and beauty aesthetics we might see all over in 2024.
According to the report, Gen Z and Millennials will drive the squishy Jellyfish aesthetic in the coming years. Gen Z and Millennials are welcoming a new aesthetic inspired by jellyfish, which will be seen in home decor, couture, and beauty.
Beauty and baubles will get bigger, bolder, and puffier in 2024. According to the visual discovery engine for finding ideas, Millennials and Gen Z will opt for oversized and opulent styles that match their “fluffy hair” aesthetic. Sculptural jewelry and larger-than-life accessories will be on everyone’s minds, adding an extra edge to the fashion industry.
Aquamarine makeup will make a comeback in 2024 and will be bolder than ever. Gen Z and Millennials are expected to search for “blue glam makeup” and “pastel blue eyeshadow” as they find ways to incorporate these 60s staples into their modern beauty routines.
In 2024, Gen Z and Boomers will embrace grandpacore and bring eccentric and expressive elements to their wardrobes. Think retro streetwear, chic cardigans, and customized clothing to add a touch of nostalgia to the modern fashion industry.
Cool silver tones and bold chrome will be hot in 2024 as melty metallics enter the mainstream. People will trade their trusty neutrals for something more hardcore, and Gen Z and Millennials are driving this heavy metal aesthetic.
2024 will be the year of bows. Millennials and Gen Z will embrace the art of “bow stacking” as they adorn their outfits, shoes, hair, and jewelry with this oh-so-delicate detail. Bows will be available in all sizes, from large to small, adding a cute and playful element to the fashion industry.