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Pinterest predicts the 2024 fashion and beauty aesthetics we might see all over© Pinterest

Pinterest predicts the 2024 fashion and beauty aesthetics we might see all over

From grandpacore to Aquamarine makeup, this is what Gen Z, Millennials, and Boomers are expected to embrace


Shirley Gomez
Senior Writer
DECEMBER 12, 2023 9:55 AM EST

Pinterest has become a hub for fashion and beauty enthusiasts, always searching for new trends and aesthetics. In a recent report, Pinterest predicted the fashion and beauty aesthetics we might see all over in 2024.

Pinterest predicts the 2024 fashion and beauty aesthetics we might see all over© Pinterest

According to the report, Gen Z and Millennials will drive the squishy Jellyfish aesthetic in the coming years. Gen Z and Millennials are welcoming a new aesthetic inspired by jellyfish, which will be seen in home decor, couture, and beauty.

Pinterest predicts the 2024 fashion and beauty aesthetics we might see all over© Pinterest

Beauty and baubles will get bigger, bolder, and puffier in 2024. According to the visual discovery engine for finding ideas, Millennials and Gen Z will opt for oversized and opulent styles that match their “fluffy hair” aesthetic. Sculptural jewelry and larger-than-life accessories will be on everyone’s minds, adding an extra edge to the fashion industry.

Pinterest predicts the 2024 fashion and beauty aesthetics we might see all over© Pinterest

Aquamarine makeup will make a comeback in 2024 and will be bolder than ever. Gen Z and Millennials are expected to search for “blue glam makeup” and “pastel blue eyeshadow” as they find ways to incorporate these 60s staples into their modern beauty routines.

Pinterest predicts the 2024 fashion and beauty aesthetics we might see all over© Pinterest

In 2024, Gen Z and Boomers will embrace grandpacore and bring eccentric and expressive elements to their wardrobes. Think retro streetwear, chic cardigans, and customized clothing to add a touch of nostalgia to the modern fashion industry.

Pinterest predicts the 2024 fashion and beauty aesthetics we might see all over© Pinterest

Cool silver tones and bold chrome will be hot in 2024 as melty metallics enter the mainstream. People will trade their trusty neutrals for something more hardcore, and Gen Z and Millennials are driving this heavy metal aesthetic.

Pinterest predicts the 2024 fashion and beauty aesthetics we might see all over© Pinterest

2024 will be the year of bows. Millennials and Gen Z will embrace the art of “bow stacking” as they adorn their outfits, shoes, hair, and jewelry with this oh-so-delicate detail. Bows will be available in all sizes, from large to small, adding a cute and playful element to the fashion industry.