Besides the holidays, every December brings Pantone’s color of the year. Since 2000, the New Jersey-based company, best known for its Pantone Matching System (PMS), annually suggests the tone that will have more notoriety in graphic design, fashion design, product design, printing and manufacturing, and more.
For 2023 the Pantone Color Institute has declared Viva Magenta 18-1750 as the “Color of the Year,” a tone chosen for its vibrancy and vigor. The company informed that Viva Magenta “ is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”
The 2023 Color of The Year is a tone derived from joyful red that the color theory is supposed to encourage “experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement.”
“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known,” Leatrice Eiseman, Executive Director of Pantone Color Institute said. “Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”
First brands jumping on the Magentaverse
A Viva Magenta cellphone
Motorola and Pantone have joined forces on a multi-year strategic partnership where Motorola designers will work closely with Pantone experts to discuss color strategy within their portfolio. According to the association, the goal is to focus on the importance of precision in design, innovation, and personal expression in color and technology. Motorola will launch the motorola edge 30 fusion in the Pantone Color of the Year 2023.
Artechouse
ARTECHOUSE, the leader in innovative, technology-driven experiential art, is also partnering with Pantone to produce the Pantone Color of the Year 2023 immersive art experience. Both companies will host a curated multisensory exhibition to explore Viva Magenta like never before.
According to the release, the installation presents a fully immersive experience that “allows guests to feel the power of a hue scaled to fantastical proportions.” The exhibition will open during Art Basel in Miami Beach for Art Basel attendees and will then open to the public beginning December 3rd.
Spoonflower
Color and surface pattern design unite to unveil one-of-a-kind designs by six distinguished Spoonflower Independent Artists featuring a custom color palette. The partnership also includes a quarterly series of four Spoonflower Design Challenges beginning December 2022 and kicking off on December 1 with Pantone’s 2023 Color of the Year reveal.
Cariuma
Conscious skate shoe brand, CARIUMA, is Pantone’s official footwear partner for their Viva the PANTONE Color of the Year 2023! For the first time ever this year, Cariuma is presenting the Color of the Year in six styles.
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