I see it, I like it, I want it, I pin it!
One of our favorite social media platforms just released its annual trend report predicting the biggest trends that will shape 2022. The Pinterest report includes everything from home and decor trends like “biophilic design” to beauty ideas like “tooth gems” and “octopus hair cuts.”
According to the inspirational platform, Pinterest Predicts isn’t a retrospective or a round-up of what was trending but a “not-yet-trending report of what will be trending.”
Pinterest revealed that they have an average of 80% prediction accuracy. To build the list, they analyze over 400 million Pinners around the world and that they are searching across popular categories like home, fashion, beauty, style, parenting, travel, and food.
Pinterest is releasing more than 175+ trends that it‘s predicting will become the mainstream trends of 2022; therefore, they are working with the hottest up-and-coming creators around the world to share exclusive insights, inspiration, and ideas to manifest and bring these trends to life through Idea Pins, and in the US, Pinterest TV.
The leading trends for 2022
© Pinterest(Beauty) Space Buns
In 2022, people will celebrate their natural texture with big hairstyling techniques. With Pinterest’s hair pattern search feature, Gen Z-driven space buns and high-puff hairstyles will spike as people find new beauty inspiration.
Increase in searches year over year for:
● High puff hairstyles +165%
● Space buns natural hair +100%
● Two puffs natural hair hairstyles +65%
● Short natural hairstyles +185%
● Natural hair bun styles +160%
© Pinterest(Fashion) Beyond the basic earring
Gen Z is driving a trend toward accessories beyond the basic earring, cuff, or layered necklace. They’re getting creative and accessorizing the whole body, from tooth gems to crystal eye embellishments.
Increase in searches year over year for:
● Tooth gem +85%
● Ear curation +3x
● Dermal piercing unique +145%
● Pedicure with rhinestones +150%
● Crystal eye makeup +110%
© Pinterest(Food and beverage) Ditch the cupcakes, please
Enough with the pie bars. Cake pops had their moment. In 2022, bakers will give us the much-needed cake break we’ve all waited for. People will craft elaborate cakes to express whatever mood they’re in, from gravity-defying tiers to bubble and 3D cakes. This trend is prevalent among Millennials, Gen X, and Boomers.
Increase in searches year over year for:
● Gravity-defying cake ideas +70%
● Unusual cakes +2x
● Art cake ideas +3x
● Bubble cake ideas +55%
● 3d cake ideas +60%
© Pinterest(Home) Unleash your home design
Pampering your pets isn’t enough anymore. Try animal-first...architecture. In 2022, people will redesign their homes with Fido and Felix at the forefront, from luxury dog rooms to “catified” homes. Millennial, Gen X, and Boomer pet parents are driving this trend.
Increase in searches year over year for:
● Catify your home +4x
● Cat house design +4x
● Luxury cat room +3x
● Luxury dog room +2x
© Pinterest(Travel) Head out for a midnight escapade
The most memorable adventures will happen after sundown in 2022. People will turn to the quiet of the after-hours to invest in their travel bucket lists and nature excursions. Gen Z is driving this trend—good thing our phones take better night photos than ever. Into the dark, you go.
Increase in searches year over year for:
● Road trip aesthetic +2x
● Bioluminescence aesthetic +95%
● Han River night +65%
● Sea night beach +150%
● London city night +2x
(Wellbeing) A more conscious way to relate to one another
Attachment styles. Couples counseling. Friendship dynamics. In 2022, people across all age groups will transform their relationships with their partners, their loved ones, and themselves.
Increase in searches year over year for:
● Couples counseling worksheets +115%
● Healthy marriage tips +190%
● Uncomfortable questions to ask +4x
● Friendship dynamics +4x
● Setting healthy boundaries +170%
