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In digital marketing, few individuals have impacted as significantly as Sofía Hernández. As the Global Head of Business Marketing for TikTok, she is pivotal in helping brands navigate the unique landscape of short-form video content and connect with their audiences through compelling storytelling.
© GettyImagesA rich tapestry of experience and accomplishments marks Sofía’s journey to her current role. Before joining TikTok, she served as the Chief Customer Officer at Suzy, a consumer insights platform, where her innovative strategies were instrumental in driving retention and revenue growth.
With a career spanning over 18 years, she boasts an impressive portfolio of global marketing campaigns for industry giants like P&G, J&J, Netflix, and Spotify. Her expertise and creativity have consistently elevated brands to new heights, making her a trusted figure in the marketing realm.
At TikTok, Sofía Hernández is responsible for crafting marketing solutions that empower brands to flourish on the platform. Her deep understanding of TikTok’s unique appeal and strategic mindset has enabled her to guide brands toward fluency on the platform.
© GettyImagesUnder her leadership, brands have discovered the power of short-form videos to engage with their communities authentically. Her emphasis on storytelling has transformed how companies approach marketing, ushering in an era where authenticity and relatability take precedence.
However, Sofía’s impact extends beyond her professional achievements. She is a staunch advocate for social justice, and her dedication to creating positive change is evident in her co-founding of the Black on Black BK clothing line.
This initiative aims to spread messages of equality and empowerment, resonating with individuals who believe in the transformative power of fashion as a means of expression.
© GettyImagesSofía Hernández’s journey exemplifies innovation, advocacy, and leadership convergence. In a constantly evolving digital landscape, her role at TikTok is a testament to her ability to adapt to change and thrive in it.
Her passion for storytelling, dedication to social justice, and track record of success make her a true force to be reckoned with.
