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Daniella Pierson is the 27-year-old co-founder and co-CEO of Wondermind and the founder and CEO of The Newsette, a women-focused media company and creative agency dedicated to spotlighting diverse voices that closed 2021 with $40 million in revenue, with no previous VC investments.
She is also a Forbes 30 Under 30 recipient and spoke on a panel at their annual conference in October.
Despite being diagnosed with OCD in her senior year of college and also diagnosed with ADHD, alongside entrepreneurs Selena Gomez and Mandy Teefey, she opened the world’s first “mental fitness” ecosystem comes to the masses with a mission to democratize and destigmatize mental health globally via daily editorial content, insightful entertainment, and tangible tools.
In 2015, as a sophomore at Boston University, Daniella launched Newsette, a daily news newsletter for women that helps people figure out a career path after college. “I had no idea what I wanted to be when I grew up or when I graduated,” she told CNBC Make It. “Everyone around me was doing internships, or they were specifically looking at one role, and I had no idea what that was going to be for me.”
Pierson, who graduated with a degree in business, wanted to work in a publication, but her poor grades and lack of connections were an issue. She shared how it all started and said “[Newsette] really started as a way for me to practice writing because I was a terrible writer.”
“I was like, well, if my GPA and references aren’t going to get me to Conde Nast or Hearst, then maybe if I start my own publication, that will help me stand out”
Outside work, she’s passionate about investing in other Latinx and women-owned companies (and secretly feeding her poodle, Leo, under the dinner table).