Viral Beauty Trends of 2022

This 2022 trend in skincare is making beauty lovers look like a “Glazed Donut.” Suppose you are also on the hunt for products to help you achieve the scrumptious effect of fresh, radiant, glowing skin. In that case, there are several brands, including Beaubble, Lancer Skincare, Monday Born, Jillian Dempsey, and Stephen Knoll, offering beauty staples that will leave you looking and feeling as yummy as a Krispy Kreme donut.

Retinol is one of those ingredients that are like a toxic relationship – sure, it helps to improve skin texture, reduce fine lines and wrinkles, and even out hyperpigmentation – but it also has, what can only be described as, a scorched earth aftermath – redness, irritation, peeling, and sensitivity.

Turns out, you can get all the benefits of retinol without any side effects thanks to bakuchiol, a plant-based chemical compound mainly isolated from Psoralea corylifolia, or babchi, a plant used in Ayurvedic and Traditional Chinese Medicine.

Retinol is one of those ingredients that are like a toxic relationship – sure, it helps to improve skin texture, reduce fine lines and wrinkles, and even out hyperpigmentation – but it also has, what can only be described as, a scorched earth aftermath – redness, irritation, peeling, and sensitivity.

Turns out, you can get all the benefits of retinol without any side effects thanks to bakuchiol, a plant-based chemical compound mainly isolated from Psoralea corylifolia, or babchi, a plant used in Ayurvedic and Traditional Chinese Medicine.

We aren’t all blessed with brows as naturally shapely as Cara Delivigne or Lily Collins, so opting for the microblading treatment is the next step to achieving the salon brow look, which will continue into 2023.

With a massive 2.7 billion (Yes, billion) TikTok views, eyebrow tattoos, aka microblading, have saved the need for time-consuming, everyday brow filling, and Pinterest searches for eyebrow tattoos are up 87% since the start of the month, as well as being up 22% for the term “microblading.”

Celebs that have hopped on the microblading trend include Rihanna, Adele, and Angelina Jolie. Experts recommends not to try this at home, as there is potential to cause permanent scarring and pigment migration, so always ensure you’re being treated by a professional.

Bleached brows have been arguably the most significant trend seen on the red carpets and runways of 2022. Pinterest searches for bleached eyebrows are up 246% since the start of the year, as well as a massive 136 million TikTok views for the trend, and key pop culture beauty moments, including Kendall Jenner debuting platinum blonde brows at the 2022 Met Gala, this look is delightfully haute couture.

Jamie Long, Lead Brow Stylist at HD Brows says, “a more wearable day-to-day look is bleaching the brows to lift them just a few shades. This is widely used in the brow world to help match a client’s brows to their hair color or give a softer look to their brows.” Whether you rock a completely bleached-out brow or have your brows lifted by just a few shades – it’s safe to say that the barely there brow trend is going nowhere in 2023.

Camouflaging stretch marks with a tattoo is an innovative technique that promises to cover the stripes of the patient’s skin quickly and safely. “Many women have already undergone the procedure and approved the result. With the camouflage of these scars, we also touch the deep feelings of these women,” Fernanda Jaffre, who has a degree in Biomedicine from Unip (São Paulo), assures.

Camouflaging stretch marks with a tattoo is an innovative technique that promises to cover the stripes of the patient’s skin quickly and safely. “Many women have already undergone the procedure and approved the result. With the camouflage of these scars, we also touch the deep feelings of these women,” Fernanda says.

The main objective of the camouflage of stretch marks through dermo pigmentation will act as camouflage and provide the patient with the pigmentation of the same color as their skin to cover the white, purple, or reddish lines of the stretch marks.

After TikToker Elyse Meyers posted a video about using Head & Shoulders instead of a facial cleanser, many skincare experts jumped in to reveal if there are any benefits to swapping products when you have acne-prone skin.

“There is some truth to the trend, but I would stick to an actual acne cleanser,” Debra Jaliman, MD, a board-certified dermatologist based in New York City, told Allure. “Anti-dandruff shampoos have antifungal properties due to the ingredient zinc pyrithione,” she says.

According to the publication, board-certified facial cosmetic and oculoplastic surgeon Tanuj Nakra, MD, agrees. “This trend has taken flight because most dandruff shampoos contain zinc pyrithione, an antifungal, which helps people who have a very specific type of acne from fungal overgrowth. However, as most people with acne actually have the bacterial variety instead of the fungal variety, dandruff shampoos won’t work,” he says. “Worse, the detergents in relatively cheap over-the-counter dandruff shampoos are not made for facial skin and can irritate and dry out the skin.”

The copper hair trend exploded after Kendall Jenner’s Prada autumn/winter 2022 show appearance and generated 123 million views on TikTok. Copper hair can be the perfect option for summer, with its shades echoing the hues of orange sunsets and the fleeting moments of golden hour.

One of the best things about this color is that it can be tailored and made to work for any skin tone and undertone. In terms of maintenance, you want to focus on enhancing color with tinted pro and protecting it from heat and environmental factors. Your minimal toolkit would have to include: color-protecting shampoo, tinted hair gloss/glaze, heat, and UV protectant.

Another vital step to maintaining your color’s vibrancy is to ensure that it is sufficiently hydrated, especially if your natural color underwent some pre-lightening to achieve the copper of your dreams.

One of the defining hairstyles of the supermodel era - the bombshell blowout, is making a loud comeback. With over 30 million views and endless tips and tutorials on TikTok, it is a tempting trend to get behind.

This hairstyle is all about using the right tools: Revlon One-Step Hair Dryer Brush is a staple in this routine and with a set of large velcro rollers. Try a cult favorite like Olaplex No. 7 Bonding Hair Oil to protect your hair from the heat and combat frizz.

In terms of technique, when following tutorials, remember that direction is vital: to achieve the most volume where your hair frames your face, direct your strands away from the face. At the top of your head, direct the hair upwards and toward your face, which will make it take the most flattering shape when it falls back.

Yet another 90’s signature style, face-framing braids, is enjoying a revival and was seen on celebrities like Dua Lipa and Hailey Bieber at Coachella. Before braiding, add some texture back into the hair, especially if your hair has been styled or is naturally straight and fine. This can be done by using any texture spray.

Choose a style that complements your face shape: you can add an equal amount of braids on either side of your face or go asymmetrical and have more braids on one side. Tie at the ends with discreet micro elastics for a more effortless, natural look, or add some neon-colored ones for a pop of color.

Following the much-anticipated launch of the Netflix drama Wednesday, Pinterest searches for “Wednesday Addams makeup” have skyrocketed by 990%. The hit show starring Jenna Ortega means business regarding the soft goth look.

If you are a show fan, you have noticed Gomez and Morticia’s daughter rocks a distinct type of dark aesthetic that boldly signifies her character.