At HOLA! USA we celebrate beauty diversity in all aspects. This year we focused on breaking Latinx stereotypes across various categories while honoring the cultural range of the Latin diaspora. For this year’s awards, we envision the Latina who is influenced not only by her heritage but also by trends, ingredients and personal needs. We imagine our readers as knowledgeable and innovative in all things beauty— recognizing that we have different skin tones, shapes and sizes— and we are not a one-size-fits-all audience. In the spirit of celebrating beauty inclusivity, we have curated an array of products that cater to all women and speaks to modern-day trends. We invite you to experience the new age of beauty at HOLA! USA. Keep scrolling for the best in color this year.
![Mac Hyper Real Glow Palette](https://www.hola.com/us/horizon/original_aspect_ratio/d861298870db-mac-hyper-real-glow-palette.jpg)
Mac Hyper Real Glow Palette
This category is as vibrant and colorful as our flags. From fair to deep skin tones, these hues will look flattering on just about anyone. We love a red lip, but there's a playful palette of lip colors to choose from in the beauty arena. Match your mood to your pout.
EYE
MAC Cosmetics Hyper Real Glow Palette in Shimmy Peach, $40, maccosmetics.com
![NYX Modern Dreamer Palette](https://www.hola.com/us/horizon/original_aspect_ratio/bfe783cf968e-nyx-modern-dreamer-palette.jpg)
NYX Modern Dreamer Palette
NYX Modern Dreamer Eyeshadow Palette, $35, nyxcosmetics.com
![Milani GILDED ROUGE EYE SHADOW PALETTE](https://www.hola.com/us/horizon/original_aspect_ratio/99aa920f06ef-milani-gilded-rouge-eyeshadow-palette.jpg)
Milani GILDED ROUGE EYE SHADOW PALETTE
Milani Gilded Rouge Eyeshadow Palette, $20, milanicosmetics.com
![L'Oreal Paris Telescopic Mascara](https://www.hola.com/us/horizon/original_aspect_ratio/e1effbcd12e9-loreal-paris-telescopic-mascara.jpg)
L\'Oreal Paris Telescopic Mascara
L’Oréal Paris Telescopic Waterproof Mascara in Black, $10, lorealparisusa.com
![Peter Thomas Roth Lash enhancer](https://www.hola.com/us/horizon/original_aspect_ratio/78ea68a898b0-peter-thomas-roth-lash-enhancer.jpg)
Peter Thomas Roth Lash enhancer
Peter Thomas Roth Lashes to Die For Turbo Conditioning Lash Enhancer in Black, $85, peterthomasroth.com
![Burberry Cat Lashes](https://www.hola.com/us/horizon/original_aspect_ratio/8c7a38ceae44-burberry-cat-lashes.jpg)
Burberry Cat Lashes
Burberry Cat Lashes Ultra Black 01 Mascara, $30, burberry.com
![Avon Glimmer Eye shadow](https://www.hola.com/us/horizon/original_aspect_ratio/9d270030eead-avon-glimmer-eyeshadow.jpg)
Avon Glimmer Eye shadow
Avon Glimmershadow Liquid Eyeshadow in Rose Gold, $10, avon.com
![Cover Girl Glitter Eye shadow](https://www.hola.com/us/horizon/original_aspect_ratio/9aca3dd5c709-cover-girl-glitter-eyeshadow.jpg)
Cover Girl Glitter Eye shadow
Covergirl Exhibitionist Glitter Liquid Eyeshadow in At First Blush, $14, cvs.com
![Kaja Eyeshadow in Moon Crystal](https://www.hola.com/us/horizon/original_aspect_ratio/36d66ee345ee-kaja-eyeshadow-in-moon-crystal.jpg)
Kaja Eyeshadow in Moon Crystal
Kaja Moon Crystal Sparkling Eye Pigment in Blue, $16, sephora.com
![ELF Cosmetics JellyPOP](https://www.hola.com/us/horizon/original_aspect_ratio/6d4e66c02b6d-elf-cosmetics-jellypop.jpg)
ELF Cosmetics JellyPOP
e.l.f. Jelly Pop Face and Eye Gloss in Icy Pop, $6, elfcosmetics.com
![Ciate London](https://www.hola.com/us/horizon/original_aspect_ratio/821fdeb909e0-ciate-london.jpg)
Ciate London
Ciaté London Marbled Metals Twisted in Black, $22, ciatelondon.com
![Hourglass Eye shadow](https://www.hola.com/us/horizon/original_aspect_ratio/57d791048d16-hourglass-eyeshadow.jpg)
Hourglass Eye shadow
Hourglass Scattered Light Glitter Eyeshadow in Rapture, $29, hourglasscosmetics.com
![Jill Stuart Eye Shadow](https://www.hola.com/us/horizon/original_aspect_ratio/1048e9c766d9-jill-stuart-eye-shadow.jpg)
Jill Stuart Eye Shadow
Jill Stuart Beauty Jelly Eye Color in Brown, $20, jillstuart.com
![Pat McGrath Labs Eyeshadow](https://www.hola.com/us/horizon/original_aspect_ratio/a0cd438b8998-pat-mcgrath-labs-eyeshadow.jpg)
Pat McGrath Labs Eyeshadow
Pat McGrath Eyedols Eyeshadow in Purple Reign, $25, patmcgrath.com
![Sigma Brow Crayon](https://www.hola.com/us/horizon/original_aspect_ratio/aaf77409c196-sigma-brow-crayon.jpg)
Sigma Brow Crayon
Sigma Clean Up + Highlight Brow Crayon in Flash, $15, sigmabeauty.com
![Urban Decay Glitter Eyeliner](https://www.hola.com/us/horizon/original_aspect_ratio/2176a82e4c9b-urban-decay-glitter-eyeliner.jpg)
Urban Decay Glitter Eyeliner
Urban Decay Heavy Metal Glitter Eyeliner Stage Dive in Green, $21, urbandecay.com
![Juice Beauty Jelly Eye shadow](https://www.hola.com/us/horizon/original_aspect_ratio/58662b164050-juice-beauty-jelly-eyeshadow.jpg)
Juice Beauty Jelly Eye shadow
Juice Beauty Phyto Pigments Jelly Eyeshadow in Sangria, $24, juicebeauty.com
![Grande Cosmetics GrandeBROWFILL](https://www.hola.com/us/horizon/original_aspect_ratio/a621524f0ad9-grandecosmeticsgrandebrowfill.jpg)
Grande Cosmetics GrandeBROWFILL
Grande Cosmetics Grandebrow-Fill Tinted Brow Gel in Brown, $20, grandecosmetics.com.
![Almay Brow Mascara](https://www.hola.com/us/horizon/original_aspect_ratio/ac8fb0ecbc9b-almay-brow-mascara.jpg)
Almay Brow Mascara
Almay Brow Styler Brow Mascara in Light Brown, $9, almay.com
![Sigma Brow Powder](https://www.hola.com/us/horizon/original_aspect_ratio/fc44b490494e-sigma-brow-powder.jpg)
Sigma Brow Powder
Sigma Color + Shape Brow Powder Duo in Medium, $19, sigmabeauty.co
![It Cosmetics brow Pencil](https://www.hola.com/us/horizon/original_aspect_ratio/32b62873d4f2-it-cosmetics-brow-pencil.jpg)
It Cosmetics brow Pencil
It Cosmetics Brow Powerfull Eyebrow Pencil in Universal Taupe, $24, itcosmetics.com
![Sephora Eyeliner](https://www.hola.com/us/horizon/original_aspect_ratio/c24cc6f0832d-sephora-eyeliner.jpg)
Sephora Eyeliner
Sephora Hot Line Brush Tip Liquid Liner in Black,$14, sephora.com
![Kat Von D Eye white Liner](https://www.hola.com/us/horizon/original_aspect_ratio/fc70c1801c5a-kat-von-d-eye-liner.jpg)
Kat Von D Eye white Liner
Kat Von D Beauty Cake Pencil Intensely Rich Eyeliner in White Out, $19, katvondbeauty.com
![Marc Jacobs Beauty Fine liner](https://www.hola.com/us/horizon/original_aspect_ratio/51f2e53f6d46-marc-jacobs-beauty-fineliner.jpg)
Marc Jacobs Beauty Fine liner
Marc Jacobs Fineliner Ultra-Skinny Gel Eye Crayon Eyeliner in Steel(Etto), $25, marcjacobs.com
![Bobbi Brown Foundation](https://www.hola.com/us/horizon/original_aspect_ratio/6b4d15ac516f-bobbi-brown-foundation.jpg)
Bobbi Brown Foundation
Bobbi Brown Long-Wear Weightless Foundation in Neutral Porcelain, $47, sephora.com
![Clinique Even Better Refresh Foundation](https://www.hola.com/us/horizon/original_aspect_ratio/e3482da33d45-clinique-even-better-refresh-foundation.jpg)
Clinique Even Better Refresh Foundation
Clinique Even Better Refresh Hydrating and Repairing Tint in Espresso, $32, sephora.com
![Maybelline Dream Urban Cover Foundation](https://www.hola.com/us/horizon/original_aspect_ratio/0a558f3068f7-maybelline-dream-urban-cover-foundation.jpg)
Maybelline Dream Urban Cover Foundation
Maybelline Dream Urban Cover Foundation in Porcelain, $13, ulta.com
![Laura Mercier Tinted Moisturizer](https://www.hola.com/us/horizon/original_aspect_ratio/791d569ae30f-laura-mercier-tinted-moisturizer.jpg)
Laura Mercier Tinted Moisturizer
Laura Mercier Tinted Moisturizer SPF 30, $46, lauramercier.com
![tarte Face Tape Foundation](https://www.hola.com/us/horizon/original_aspect_ratio/4eec37d3e72e-tarte-face-tape-foundation.jpg)
tarte Face Tape Foundation
Tarte Face Tape Foundation in Light Beige, $39, ulta.com
![Stila Foundation](https://www.hola.com/us/horizon/original_aspect_ratio/e828b7b9784b-stila-foundation.jpg)
Stila Foundation
Stila Lingerie Souffle Skin Perfecting Color in 4.0, $36, stilacosmetics.com
![PUR Bronzer](https://www.hola.com/us/horizon/original_aspect_ratio/1470cf0a3a88-pur-bronzer.jpg)
PUR Bronzer
Pur Bronzing Act in Matte Bronzer Light, $26, purcosmetics.com
![TooFaceed Pressed foundation](https://www.hola.com/us/horizon/original_aspect_ratio/164a1d8432a1-toofaceed-pressed-foundation.jpg)
TooFaceed Pressed foundation
Too Faced Born This Way Multi-Use Complexion Powder in Spiced Rum, $37, ulta.com
![Marc Jacobs Beauty Accomplice Concealer](https://www.hola.com/us/horizon/original_aspect_ratio/6cf6aa87f263-marc-jacobs-beauty-accomplice-concealer.jpg)
Marc Jacobs Beauty Accomplice Concealer
Marc Jacobs Accomplice Concealer & Touch-Up Stick in Light 23, $32, sephora.com
![Almay Skin Perfecting Concealer](https://www.hola.com/us/horizon/original_aspect_ratio/78e042b1c777-almay-skin-perfecting-concealer.jpg)
Almay Skin Perfecting Concealer
Almay Skin Perfecting Comfort Concealer in Medium/Tan, $9, ulta.com
![Anastasia Beverly Hills Loose Highlighter](https://www.hola.com/us/horizon/original_aspect_ratio/0d38adbfcfe9-anastasia-beverly-hills-loose-highlighter.jpg)
Anastasia Beverly Hills Loose Highlighter
Anastasia Beverly Hills Loose Highlighter in Sunset Aura, $25, sephora.com
![Charlotte Tilbury Highlighter](https://www.hola.com/us/horizon/original_aspect_ratio/e2da0d04204e-charlotte-tilbury-highlighter.jpg)
Charlotte Tilbury Highlighter
Charlotte Tilbury Glowgasm Beauty Light Wand High Blush in Peachgash, $38, charlottetilbury.com
![Chantecaille Blush](https://www.hola.com/us/horizon/original_aspect_ratio/0f50c821b43b-chantecaille-blush.jpg)
Chantecaille Blush
Chantecaille Philanthropy Cheek in Grace, $40, chantecaille.com
![Paul Joe Gel Blush](https://www.hola.com/us/horizon/original_aspect_ratio/28db8f2fe201-paul-joe-gel-blush.jpg)
Paul Joe Gel Blush
Paul & Joe Gel Blush in 05, $26, beautybay.com
![Smashbox Primer](https://www.hola.com/us/horizon/original_aspect_ratio/a78c6bf03974-smashbox-primer.jpg)
Smashbox Primer
Smashbox Photo Finish Oil & Shine Control Primer, $39, smashbox.com
![Becca Skin Love Primer](https://www.hola.com/us/horizon/original_aspect_ratio/825e2db76bd3-becca-skin-love-primer.jpg)
Becca Skin Love Primer
Becca Skin Love Brighten and Blur Primer, $39, sephora.com
![glamsquad setting spray](https://www.hola.com/us/horizon/original_aspect_ratio/d138501ed039-glamsquad-setting-spray.jpg)
glamsquad setting spray
Glamsquad Ah-Mazing Setting & Hydrating Mist, $22, glamsquad.com
![Physicians Formula Setting-Spray](https://www.hola.com/us/horizon/original_aspect_ratio/a3cca6b0f289-physicians-formula-setting-spray.jpg)
Physicians Formula Setting-Spray
Physician’s Formula 24 Karat Gold Collagen Setting Spray, $16, physiciansformula.com
![Chapstick Total Hydration Lavender](https://www.hola.com/us/horizon/original_aspect_ratio/ca00d00c877f-chapstick-total-hydration-lavender.jpg)
Chapstick Total Hydration Lavender
Chapstick Total Hydration Essential Oils in Relax, $4, target.com
![Cle De Peau](https://www.hola.com/us/horizon/original_aspect_ratio/1e908f2bcc2c-cle-de-peau.jpg)
Cle De Peau
Clé DePeau Radiant Liquid Rouge Matte in 104 Gentle Dream, $50, cledepeaubeaute.com
![Giorgio Armani lip](https://www.hola.com/us/horizon/original_aspect_ratio/270ea1ed8daa-giorgio-armani-lip.jpg)
Giorgio Armani lip
Giorgio Armani Ecstacy Lacquer Lip Gloss in Daybreak, $38, giorgioarmanibeauty-usa.com
![Fenty Beauty gloss](https://www.hola.com/us/horizon/original_aspect_ratio/d7643330cd4b-fenty-beauty-gloss.jpg)
Fenty Beauty gloss
Fenty Beauty Gloss Bomb Universal Lip Luminizer in Diamond Milk, $18, fentybeauty.com
![Flesh Lip Gloss](https://www.hola.com/us/horizon/original_aspect_ratio/814a8bbfc35f-flesh-lip-gloss.jpg)
Flesh Lip Gloss
Flesh Hot Sauce Lip Gloss in To The Window, $18, fleshbeauty.com
![ColourPOP](https://www.hola.com/us/horizon/original_aspect_ratio/c30f6b2e8b46-colourpop.jpg)
Colourpop
ColourPop So Juicy Plumpin Gloss in For The Clout, $7, colourpop.com
![Huda Beauty lipstick](https://www.hola.com/us/horizon/original_aspect_ratio/d9f994266f10-huda-beauty-lipstick.jpg)
Huda Beauty lipstick
Huda Beauty Power Bullet Matte Lipstick in Ladies Night, $25, shophudabeauty.com
![Maybelline Superstay](https://www.hola.com/us/horizon/original_aspect_ratio/8a513dd89e7b-maybelline-superstay.jpg)
Maybelline Superstay
Maybelline Superstay Lip Crayon in Laugh Louder, $10, maybelline.com
![Joah Nude Pink Lipstick](https://www.hola.com/us/horizon/original_aspect_ratio/8843650deb58-joah-nude-pink-lipstick.jpg)
Joah Nude Pink Lipstick
Joah Color Squad Cream Lipstick in Jomo, $7, joahbeauty.com
![Sisley red lipstick](https://www.hola.com/us/horizon/original_aspect_ratio/7a222cadc849-sisley-red-lipstick.jpg)
Sisley red lipstick
Sisley-Paris Le Phyto Rouge Lipstick, $57, sisleyparis.com
![L'occitane purple lip](https://www.hola.com/us/horizon/original_aspect_ratio/96e57ae8164c-loccitane-purple-lip.jpg)
L\'occitane purple lip
L’Occitane en Provence Delicious Tinted Balm in Gimme Mauve, $24, loccitane.com
![Merle Norman Cosmetics](https://www.hola.com/us/horizon/original_aspect_ratio/6571043e8d8a-merle-norman-cosmetics.jpg)
Merle Norman Cosmetics
Merle Norman Plush Lipstick in Perky, $25, merlenorman.com
![Morphe lip pencil](https://www.hola.com/us/horizon/original_aspect_ratio/52233e722059-morphe-lip-pencil.jpg)
Morphe lip pencil
Morphe Lip Liner in Spiffy, $4, morphe.com
![Origins Blooming Sheer](https://www.hola.com/us/horizon/original_aspect_ratio/7d73e62c1163-origins-blooming-sheer.jpg)
Origins Blooming Sheer
Origins Blooming Sheer Lip Balm in Fuchsia Fields, $20, origins.com
![Stila Lip gloss](https://www.hola.com/us/horizon/original_aspect_ratio/8e13294c9dc3-stila-lip-gloss.jpg)
Stila Lip gloss
Stila Beauty Boss Lip Gloss in Empowering, $15, sephora.com
![Patrick Ta Beauty](https://www.hola.com/us/horizon/original_aspect_ratio/ba5d90054cbd-patrick-ta-beauty.jpg)
Patrick Ta Beauty
Patrick Ta Major Glow Lip Shine, $22, patrickta.com
![ESSIE Mercury](https://www.hola.com/us/horizon/original_aspect_ratio/2545ed6c9273-essie-mercury.jpg)
ESSIE Mercury
Essie Mercury in Retrograde III in It’s not you, $9, essie.com
![ESSIE Scarlet Starlett](https://www.hola.com/us/horizon/original_aspect_ratio/c8b731f3f044-essie-scarlet-starlett.jpg)
ESSIE Scarlet Starlett
Essie Gel Couture in Scarlet Starlet, $12, essie.com
![IMPRESS](https://www.hola.com/us/horizon/original_aspect_ratio/38131e6ef17e-impress.jpg)
IMPRESS
Impress Press-on Pedicure, $8, impressmanicure.com