,type=downsize)
Pantone has officially named PANTONE 17-1230 Mocha Mousse as its Color of the Year 2025, and a tone that has already been making waves across home decor, fashion, beauty, and lifestyle. This evocative soft brown hue embodies warmth, comfort, and the decadent indulgence of cacao, chocolate, and coffee.
Laurie Pressman, Vice President of the Pantone Color Institute, describes Mocha Mousse as a shade that “inspires personal comfort and indulgence,” encouraging us to savor life’s small pleasures and embrace harmony with the natural world.
© PantoneDescribed as the epitome of quiet luxury, Mocha Mousse is a perfect match for the growing desire for organic, sustainable aesthetics in fashion and home design. Its timeless elegance has already captured the attention of celebrities, who incorporate this hue into their wardrobes, reflecting its understated yet powerful appeal.
Celebrity Endorsement of Mocha Mousse
Nicole Richie
© Rachpoot/Bauer-GriffinSofia Richie, known for her minimalist, effortlessly chic style, has embraced Mocha Mousse in all its shades for a while.
© Rachpoot/Bauer-GriffinRichie also loves to color coordinate with her husband by always opting for elevated, minimalist pieces that can be worn in layers, in various settings, and with different outfits.
© Stefanie KeenanIn fashion, PANTONE 17-1230 Mocha Mousse focuses on clean aesthetics rather than flashy garments with prominent branding or logos. Choose tailored, logo-free items, or go for textures like cotton, leather, cashmere, merino wool, and silk to add a touch of luxury to your wardrobe, just like Nicole Richie.
Jennifer Lopez
© Grosby GroupMeanwhile, Jennifer Lopez brought her signature glam to the color, donning a head-to-toe brown set, proving the shade’s versatility for daytime elegance and evening sophistication.
Hailey Bieber
© GothamHailey Bieber, a trailblazer in muted tones, has integrated Mocha Mousse into her streetwear looks, pairing it with oversized blazers and dresses.
© GothamJustin Bieber seems to be learning from his wife, as he has been captured wearing the tone several times.
Priyanka Chopra
© MEGAPriyanka Chopra took it global, showcasing the lightest shades of PANTONE 17-1230 Mocha Mousse on pants set during a high-profile visit to Mumbai, highlighting its universal appeal.
Jourdan Dunn
© Neil MockfordSupermodel Jourdan Dunn has also embraced Mocha Mousse. Dunn opted for a bold trench coat and classic Burberry scarf wrapped around her hair, showcasing the color’s modern edge.
Precious Lee
© Lionel HahnPrecious Lee turned heads in a monochromatic Mocha Mousse ensemble at the Fashion Awards 2024, Presented by Pandora, at the Royal Albert Hall.
The Kardashian-Jenner Influence
© James DevaneyThe Kardashian-Jenner clan, no strangers to setting trends, has fully embraced Mocha Mousse as the neutral of the moment. Kim Kardashian stunned in a mocha-hued figure-hugging dress, while her younger sisters wore tailored coats, dresses, shoes and more in the shade.
Beyond Fashion
Mocha Mousse is not just for clothing—it’s influencing beauty and interiors, too. The rich hue has inspired eyeshadow palettes, nail polish collections, and even cozy home decor items like throw blankets and ceramics. The color’s adaptability across different industries underscores its resonance as a symbol of comfort, luxury, and authenticity.
© dsm-firmenichPantone 17-1230 Mocha Mousse also features a unique scent, created in collaboration with dsm-firmenich. This year’s hue is brought to life through the Mocha Mousse Eau de Parfum, envisioned by Master Perfumer Honorine Blanc. The fragrance includes key notes of cocoa bean, salted peanut, and vanilla bean, adding a sophisticated and effortlessly luxurious essence. An accompanying Mocha Mousse candle has also been produced, inspired by the same olfactory theme.
As we move into 2025, Mocha Mousse is poised to become more than a color trend—it’s a lifestyle. Whether you’re sipping coffee in a cozy brown sweater or strutting in a mocha-hued power suit, this shade invites you to indulge in the quiet luxury of life’s simple pleasures.
