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Dior Cruise 2024© Launchmetrics Spotlight

See the best looks from Christian Dior’s Mexican inspired Cruise 2024 Collection

Artesanal embroidery and masculine silhouettes inspired by Frida Kahlo, and butterflies as design pillar, are some of the features of this collection.


Director/Deputy Editor Miami
MAY 22, 2023 2:47 PM EDT

Celebrities, editors, influencers, and members of Mexican society gathered at the heart of Mexico City’s historic center for one of the season’s most anticipated events: Christian Dior’s Cruise 2024 Collection runway show in Mexico City. For fans of the brand, this setting comes as no surprise, as Maria Grazia Chiuri, the creative director of the French fashion house, has expressed her love for the country on previous occasions.

Unfazed by rain, the attendees arrived punctually at the Colegio de San Ildefonso to witness the captivating fashion show. Greeted by a vibrant group of female mariachis donning pink suits adorned with intricately embroidered butterflies, the guests were also welcomed by breathtaking floral installations. Notable figures, including Naomi Watts, Alicia Keys, and Mexican entrepreneur Carlos Slim added to the distinguished gathering, making the event even more memorable.

Once in the main courtyard of the venue, the distinctive sounds of Mexico City made their presence known: the chirping of birds, the barking of dogs, the bell announcing the garbage truck’s arrival, the harmonica of the knife sharpener, and a man announcing the arrival of gas tanks all served as the opening act for the fashion show.

During the show, guests embarked on a captivating journey that paid homage to the iconic works and photographs of Frida Kahlo. Leading up to the event, Maria Grazia had alluded to her collaboration with skilled artisans, which became evident in the collection through exquisite embroideries. The collection predominantly featured silhouettes inspired by the aesthetics of the hippie chic movement, beautifully intertwining with the vibrant indigenous textiles passionately embraced by Frida Kahlo during her era. These recurring elements breathed life into the collection, infusing it with a sense of profound cultural appreciation.

For the grand finale, a mesmerizing mini-capsule of white dresses took center stage. Each dress boasted intricate embroidered details, serving as a poignant tribute that resonated with Maria Grazia Chiuri’s consistent message across her collections: celebrating women and their causes. This culmination represented a powerful alignment between artistic expression and social awareness, encapsulating the essence of Maria Grazia’s creative vision.

The best looks from Christian Dior’s Mexican inspired Cruise 2024 Collection

Dior Cruise 2024© Launchmetrics Spotlight

Dior Cruise 2024

Hats, butterfly-inspired jewelry, and loose silhouettes.

Dior Cruise 2024© Launchmetrics Spotlight

Dior Cruise 2024

Embroideries that evoke traditional Mexican costumes.

Dior Cruise 2024© Launchmetrics Spotlight

Dior Cruise 2024

Masculine suits inspired by Frida Kahlo’s aesthetic

Dior Cruise 2024© Launchmetrics Spotlight

Dior Cruise 2024

Traditional embroidery elements in collaboration with local artesanal communities in Mexico.

Dior Cruise 2024© Launchmetrics Spotlight

Dior Cruise 2024

The butterfly was one of the main pillars explored by Maria Grazia Chiuri for this collection.

Dior Cruise 2024© Launchmetrics Spotlight

Dior Cruise 2024

The use of green, white, and red, the colors of the Mexican flag, were present in the inspiration for this collection.

Dior Cruise 2024© Launchmetrics Spotlight

Dior Cruise 2024

Female tuxedos played an important part in the Dior Cruise 2024 collection.

Dior Cruise 2024© Launchmetrics Spotlight

Dior Cruise 2024

Dresses with silhouettes reminiscent of the revolutionary era with nods to traditional Mexican attire.

Dior Cruise 2024© Launchmetrics Spotlight

Dior Cruise 2024

Traditional elements and embroidery from Mexican indigenous culture.

Dior Cruise 2024© Launchmetrics Spotlight

Dior Cruise 2024

Traditional embroideries from indigenous communities in Mexico are also showcased in accessories like the Dior Book Tote.

Dior Cruise 2024© Launchmetrics Spotlight

Dior Cruise 2024

Masculine tuxedos were one of the highlights of the collection.

Dior Cruise 2024© Launchmetrics Spotlight

Dior Cruise 2024

Typical floral prints from the French fashion house.

Dior Cruise 2024© Launchmetrics Spotlight

Dior Cruise 2024

Butterfly-shaped jewelry details, a collaboration that also involved local artists.

Dior Cruise 2024© Launchmetrics Spotlight

Dior Cruise 2024

Suits with elements of typical Mexican mariachi attire.

Dior Cruise 2024© Launchmetrics Spotlight

Dior Cruise 2024

Traditional elements of Mexican clothing merged with current trends like transparent fabrics.