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Tommy Hilfiger - Runway - September 2022 New York Fashion Week: The Shows© GettyImages

Tommy Hilfiger selects Puerto Rican rapper Álvaro Díaz to model at the 2022 Fall Collection in NYFW

The campaign also featured Kate Moss, Winnie Harlow, Paloma Elsesser, Anthony Ramos, and Travis Barker


Shirley Gomez
Senior Writer
SEPTEMBER 12, 2022 5:40 PM EDT

New York Fashion Week is in full swing, and Tommy Hilfiger returned to the runway with a unique model. The brand selected Puerto Rican fashion-forward rapper Álvaro Díaz to be part of the show. Díaz modeled a look from their forthcoming 2022 Fall Collection down the runway, inspired by Andy Warhol’s Factory from the ‘60s through the ‘80s.

According to the information shared with HOLA! USA, Hilfiger’s runway homage profiled the “Futuremakers” of its upcoming Fall 2022 campaign. It showcased an experiential playground that tied the physical and digital landscapes of New York City while highlighting Warhol’s “collision of people and subcultures.”

Tommy Factory New York Fall 2022 - Atmosphere© GettyImages

The campaign featured a first-time appearance by supermodel Kate Moss and included Winnie Harlow, Paloma Elsesser, Julia Fox, Jon Batiste, Anthony Ramos, and Travis Barker, amongst many others.

Tommy Factory New York Fall 2022 - Atmosphere© GettyImages

Alvaro Diaz Press Conference© GettyImages

Besides parading in one of the world’s most famous fashion shows in the world, Díaz will begin touring in Mexico and performing at his sold-out debut show at the Pepsi Center in Mexico City, where over 6,000 die-hard fans will be in attendance on September 22nd with opening acts Young Miko and Supicic.

Monterrey will follow the Mexico City show on Saturday, September 24th, at Pabellón M, and on Saturday, October 1st, at Guanamor in Guadalajara. Díaz’s modeling debut comes after the release of his single “Ramona Flowers,” which was his most significant solo debut to date in terms of streams. Grammy-winning artist-production duo Lara Project produced the alt-punk pop track.

Tommy Factory New York Fall 2022 - Atmosphere© GettyImages

All the celebs at the Tommy Factory New York Fall 2022

Cassie attends Tommy Factory New York Fall 2022 at Skyline Drive-In on September 11, 2022 in Brooklyn, New York.

Tommy Factory New York Fall 2022 - Atmosphere© GettyImages

Karolina Kurkova attends Tommy Factory New York Fall 2022 at Skyline Drive-In on September 11, 2022 in Brooklyn, New York.

Tommy Factory New York Fall 2022 - Atmosphere© GettyImages

Alabama Barker and Travis Barker attend Tommy Factory New York Fall 2022 at Skyline Drive-In on September 11, 2022 in Brooklyn, New York

Tommy Factory New York Fall 2022 - Atmosphere© GettyImages

Sita Abellán attends Tommy Factory New York Fall 2022 at Skyline Drive-In on September 11, 2022 in Brooklyn, New York.

Tommy Factory New York Fall 2022 - Atmosphere© GettyImages

Thalia attends Tommy Factory New York Fall 2022 at Skyline Drive-In on September 11, 2022 in Brooklyn, New York.