Louis Vuitton turned 200 years old last August and to celebrate the legacy of its founder bicentennial birthday (born August 4, 1821), the luxury brand has been hosting an international traveling exhibition that showcases “imaginative trunks created by 200 visionaries”.
The “200 Trunks, 200 Visionaries” exhibition rececently arrived in Los Angeles after first being unveiled in France last December then making a stop in Singapore in April. The exhibition invited many influential personalities to use the iconic Louis Vuitton trunk as a creative canva to dream their own vision. The impressive list of participants included designer Marc Jacobs, reknown activist Gloria Steinem, world famous architect Frank Gehry, music group BTS, Ricky Martin’s husband and painter Jwan Yosef, popular makeup artist, Pat McGrath, among others.
According to their site, “The LOUIS 200 project” the talents and friends invited to participate “each personalized a metaphorical blank canvas measuring approximately the same dimensions of the original trunk that Louis conceived in the 1850s.”
Louis Vuitton’s Visual Image Director Faye McLeod said: “This project has always been about creativity—a real tribute to Louis’s ingenuity and entrepreneurial spirit”
The 200 trunks featured in the exhibition will be up for auction next year at Sotheby’s in 2023, all the proceeds will be donated to charity organizations supporting young people’s creative endeavors.
Their site also says that that Louis Vuitton has pledged to donate €10,000 in the name of and on behalf of each Visionary (participant) to one of fifteen non-profit organizations, from around the globe which represent many different aspects of creativity.