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The second season of Euphoria presented its finale on Sunday, and fans are now finding ways to keep the conversation surrounding until the next season gets released.
Although the HBO drama series follows a group of high school students as they navigate love and friendships in a world of drugs, sex, trauma, and social media, something that has been making headlines is how inspirational the show is when it comes to makeup looks and fashion choices.
According to a recent study by Uswitc, Euphoria’s makeup and fashion have over 1.3 million combined annual searches. After analyzing Google search data from the last twelve months, the researchers discovered the drama figures in the top position.
With 824,000 annual searches, Euphoria is the most inspirational TV show for makeup.
© HBO / EuphoriaThe dramatic makeup looks featuring bold colors, graphic liner, and face jewels have again taken social media by storm after the second season’s release and saw 519,500 searches over the last year.
With 519,500 annual searches, Euphoria is also our style’s most influential TV show.
© HBO / EuphoriaEach Gen Z cast member has a distinct style to take inspiration from. But which Euphoria character inspires the world’s fashion and makeup the most?
© HBO / EuphoriaMaddy - 221,000 combined annual searches
Cassie - 153,370 combined annual searches
Rue - 138,700 combined annual searches
Jules - 93,000 combined annual searches
Kat - 49,260 combined annual searches
© HBO / EuphoriaMaddy Perez is the show’s most influential style and beauty icon, with 221,000 people searching for how to emulate her look in the last year. She is also the only Euphoria character to rank in the top 10 most inspirational TV characters of all time for fashion and makeup looks, raking 9th for fashion and 4th for beauty.
© HolaGet Maude Apatow’s Euphoria beauty look for less
Moisture is a Must: In her Beauty Secrets video for Vogue magazine, Maude shares that she struggles with dry skin; therefore, a good moisturizer is essential to her day-to-day routine. Sephora Collection’s Nourishing Moisturizer with Prebiotics combats dryness to leave you with soft, supple skin fit for the big screen.
Prep Your Pout: Before Maude can apply her signature red lip, she emphasizes the importance of hydrating + exfoliating with a lip scrub. The Lip Balm + Scrub from Sephora Collection, available in various shades and flavors, is the critical first step in perfecting this signature look.
Ready for Your Close-up: One of Maude’s favorite makeup tricks from her Euphoria makeup artist? The importance of an excellent primer to enhance your natural glow. Sephora Collection’s Smooth + Blur Primer will minimize the look of pores, fine lines, and wrinkles to create the perfect airbrushed effect.
Lay a Simple Foundation: As she gets camera-ready, Maude describes herself as a makeup novice who likes to keep her look very natural. Fan-favorite Best Skin Ever Foundation from Sephora Collection, available in 50 shades, will match your skin flawlessly and have you creating your look like a pro.
Brush Up Your Brows: Gone are the days of thin, wispy eyebrows, says Maude! The star leans into the latest trending styles, keeping her brows thick and natural. Recreate the effortlessly chic look with Sephora Collection’s Retractable Brow Pencil and Clear Brow Gel combo.
Get InspEYEred: While applying a quick smudge of brown eyeliner, Apatow speaks to her and fans alike’s inspiration from Euphoria’s bold makeup looks. Unleash your creative genius with a swipe of the Sephora Collection Ultimate Gel Waterproof Eyeliner Pencil in Matte Brown.
The Bigger, the Better: With a “go big or go home” mentality from the Euphoria makeup artists, Maude has adopted her character Lexi’s signature mega-volume lash look in real life. Sephora Collection’s Big By Definition Defining & Volumizing Mascara creates the same effect for a fraction of the cost.
Give Some Lip: As her character finds her voice throughout season 2, Maude leans into a bit of sass in her makeup routine by topping it off with bright red lipstick. Elevate the grand finale of your new signature makeup looks with the Cream Lip Stain Liquid Lipstick in Always Red from Sephora Collection.
© Hola / HBO / MVMTWhat MVMT sunglasses would your favorite Euphoria character wear?
A fan of the popular show or not, it’s safe to say the unique styles and looks that each character wears on camera are iconic – seriously, we are obsessed! Whether you’re channeling Maddy’s Y2K vibes or Cassie’s retro aesthetic, we’ve rounded up some of our favorite sunglasses from MVMT inspired by the characters.
1. Racer (Gloss Black + Blue Mirror Lens) – Maddy
2. Arch (Green Tortoise + Gold Lens) - Kat
3. Riot (Black + Grey Lens) – Jules
4. Navigator (Silver + Blue Lens) – Rue
5. Trap (Tan + Purple Lens) – Cassie
