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Dior Men’s Fall collection 2021 is all about Kenny Scharf’s art, one of the greatest artists of the eighties era. “I wanted to bring some fun,’ Dior men’s Artistic Director Kim Jones commented. Two great artists collaborated in one whimsical, colorful and fun collection that will be remembered. “A French House, an American artist, a celebration of Chinese excellence and craftsmanship. Dior knows no bounds.” said Dior.
There is no doubt that Jones is one of the most talented and visionary designers of our times. He turned for inspiration to another period of creativity amid chaos: New York in the 1980s. On the other hand, Scharf’s career is an impressive one as well. When the opportunity was presented, the iconic graffiti artist said “yes” because he knew how relevant this collaboration with Dior would be.
The virtual presentation made its global debut yesterday. Scharfs’ art was recreated on tailored menswear pieces via prints and embroideries. An exclusive addition of the Chinese zodiac symbols, homage to Chinese heritage, and materials and techniques interwoven in the collection were some key elements of this collection.
Originally, the men’s fall 2021 collection was originally planned to be presented in Beijing, Dior has a massive following China. With the pandemic Jones and his team were forced to reconsider their options, and the idea of going digital was decided. “I think everyone’s a bit fed up with the situation. We just have to get on with it, ” said Dior men’s Artistic Director.
“Showcasing a conversation between heritage and technology, investigating the space where virtual and reality meet,” was a key part of the virtual show.
It was a star studded fashion event, chosen celebs were sent a box with total looks of the collection to watch the show and share their experience on social media. Robert Pattison, Kate Moss and her daughter Lila Grace, House friend and superstar singer J Balvin , Lilly Allen, Paapa Essiedu and Slowthai and of course Kim Kardashian who posted 6 photos a very generous gesture!
The music was also a very important! It was commissioned to DJ Honey Dijon (who also introduced Scharf to Jones) featuring Dee Lite (the legendary music band formed in 1987 ) and Lady Miss Kier.
© DiorNew Men‘s Fall 2020 Collection by Kim Jones
Hypercolored, hyperreal. Showcasing a conversation between heritage and technology, investigating the space where virtual and reality meet
© DiorNew Men‘s Fall 2020 Collection by Kim Jones
For the Fall 2021 collection, Dior men’s Artistic Director Kim Jones fuses tradition with digital innovation, an ideology echoed in the presentation of the collection.
© DiorNew Men‘s Fall 2020 Collection by Kim Jones
The show is staged purely virtually, to be experienced globally – and also in the designs themselves.
© DiorNew Men‘s Fall 2020 Collection by Kim Jones
It mirrors the evolution of a couture House in the 21st century – its synchronicity between the realities of fashion today, the dream of history, and the optimistic possibilities of tomorrow.
© DiorNew Men‘s Fall 2020 Collection by Kim Jones
Bold, futuristic. The virtual presentation of the Dior men’s Fall 2021 collection unveiled an otherworldly scenography by French director Thomas Vanz, evoking an immersive cosmic journey through space and time.
© DiorNew Men‘s Fall 2020 Collection by Kim Jones
Inspiration is drawn from China: a source of influence on the designs of Christian Dior himself, and a hub of creativity and craft for centuries
© DiorNew Men‘s Fall 2020 Collection by Kim Jones
Emphasizing the global nature of artistry, traditional Chinese techniques and materials are translated into the idiom of a French couture house.
© DiorNew Men‘s Fall 2020 Collection by Kim Jones
Yoon Ahn’s modern jewelry uses jade and lapis, and the Maison Lemarié reinvents chrysanthemum blooms as boutonnieres. Tamborin-style berets by Stephen Jones also punctuate the looks.
© DiorNew Men‘s Fall 2020 Collection by Kim Jones
Influenced by Kenny Scharf’s* hypnotic work, poised between utopianism and cosmic travel, these designs by Kim Jones are distinctive for their luminous vitality, a symbol of pure joie de vivre.
© DIORNew Men‘s Fall 2020 Collection by Kim Jones
“A French House, an American artist, a celebration of Chinese excellence and craftsmanship. Dior knows no bounds.” said Dior.
