Digital Cover fashion

The Balmain Army: Royals and celebrities who love the high fashion brand


UPDATED MARCH 1, 2019 5:18 AM EST

Fashion house Balmain released its debut collaborative collection with H&M. To celebrate the release, HELLO! has rounded up our favorite celebrities who can't get enough of the luxury brand. Kim Kardashian's closet has no shortage of the well-tailored pieces to Zoe Saldana, who works many carpets in the beaded looks.

CLICK HERE TO GO TO FULL GALLERY

 

Photos: Getty Images

Balmain creative director Olivier Rousteing announced the fashion collaboration at the 2015 Billboard Awards. The 30 year-old walked the red carpet with friends Kendall Jenner and Jourdan Dunn, who wore pieces from the collection. Having kept the collaboration a secret for months, this was the perfect opportunity to announce the partnership in front of a global audience, and it subsequently caused social media to go into overdrive.

Keeping us on our toes the designer brand has released several shots of their pieces and on October 20 released a behind-the-scenes video of the promotional campaign starring Kendall, Jourdan and Gigi Hadid. 

WATCH THE BEHIND-THE-SCENES FROM THE BALAMIN x H&M CAMPAIGN

When it comes to unabashed glam, it's hard to get more high octane than French fashion house Balmain, headed up by creative director Olivier Rousteing. The style quotient is so explosive that the brand's famous fans have even earned a title: The Balmain Army. Scroll through to take a look at some of the royals and celebrities who love the brand, from Queen Rania to Beyoncé, and check out their top Balmain looks. During summer 2017, Insecure star Issa Rae rocked a striped knit Balmain jacket and cut off shorts for the BET Awards. Photo: Getty Images
Lupita Nyong'o stunned wearing a multi-colored dress from the Balmain Resort 2017 collection for the Queen of Katwe premiere in Johannesburg, South Africa. Photo: Instagram/@lupitanyongo
Rosie Huntington-Whiteley Photo: Getty Images
Even royals are joining the Balmain army! In May 2016, Queen Rania wore a skirt from the Fall 2016 collection.
Photos: Getty Images
Hailee Steinfeld added a splash of color to the white carpet at the 2016 MTV VMAs.
Photo: Allen Berezovsky/WireImage
Queen Rania of Jordan looked effortlessly chic donning a green jumpsuit by the label, which she accessorized with a black tasseled belt, to receive the Foreign Press Association's Humanitarian Award in London. Photo: Balkis Press/ABACA ABACA/PA Images
Beyoncé Photo: Getty Images
Blake Lively Photo: Getty Images
Kate Moss Photo: Getty Images
Kate Bosworth Photo: Getty Images
Jourdan Dunn Photo: Getty Images
Zoe Saldana Photo: Getty Images
Rihanna Photo: Getty Images
Gigi Hadid Photo: Getty Images
Kendall Jenner Photo: Getty Images
Alessandra Ambrosio Photo: Getty Images
Chrissy Teigen Photo: Getty Images
Jennifer Lopez brought the heat in an orange mini to the Epic Summer party hosted By DJ Khaled at New York's Marquee.
Photo: Shareif Ziyadat/Getty Images
Penelope Cruz Photo: WireImage
Miley Cyrus Photo: Getty Images
Kim Kardashian Photo: Getty Images
Emily Ratajkowski Photo: Getty Images
Poppy Delevingne Photo: Getty Images
Diane Kruger Photo: Getty Images
Sienna Miller Photo: Getty Images
Lindsay Lohan Photo: Getty Images
Kourtney Kardashian Photo: Getty Images
Ellie Goulding Photo: Getty Images