Joan Didion goes viral as new face of Céline

Céline for the win!The high-end brand which is known for its effortless-cool style has made accomplishedauthor Joan Didion the face of its Spring 2015 ad campaign.

Joan posed for photographer Juergen Teller who shot the campaign

In it, the famously shy 80-year-old poses in ablack turtleneck, her signature over-sized black glasses and pursed lips. Asidefrom an early stint as an editor at Vogue, Joan has kept a relatively lowfashion profile. She has created countless masterpieces such as Play It as ItLays and The Year of Magical Thinking.

As Vogue who debuted thecampaign puts it: “Whobetter to represent [designer Phoebe Philo’s] ideals—a certain ease of wear,simplicity of line, clothes that are assured, structured yet fluid, decidedlyfor the woman on the move — than Didion, the original chronicler of heartfeltexperience, both her own and others?”

The author hasn't hit a red carpet in a while — here she is in 2012

Joining the famed intellectual in the campaign thatwas released on Tuesday are French dancer Marie-Agnes Gillot and model FreyaLawrence.