We are entering the festival season, and one of the hottest events of the summer is —Baja Beach Fest. This annual festival takes over Rosarito, Mexico, with the biggest names in reggaeton and Latin music turning up the heat. This year the three-day event kicks off from August 8th to 10th, and the lineup is incredible.
The 2025 lineup is stacked, with headliners J Balvin kicking things off Friday, Don Omar bringing classic reggaeton energy on Saturday, and Maluma closing out Sunday with a romantic finale. Plus, Natanael Cano is set for this year’s Sunday Special Performance, finally giving his U.S. fans a chance to see him live just across the border.
Full Lineup
Friday
Also taking the stage on Friday is Puerto Rican Young Miko, who returns with a well-earned upgrade on the bill. The one and only Anitta will become the first Brazilian artist to hit the BBF stage, and hometown heroes Los Tucanes De Tijuana will bring their norteño legacy back to Rosarito. El Alfa, Tito Double P, El Malilla, Brray, 3BallMTY, Asmed, and Dynamiqo are also hitting the stage on Friday.
Saturday
Saturday is packed with heavy hitters like Arcangel, Chile’s breakout star Cris MJ (riding the success of “Gata Only”), and regional Mexican newcomer Oscar Maydon, who’s ready for his first solo BBF set after last year’s Peso Pluma cameo. Wisin, Blessed, Cris MJ, Yanblack, Kattteyes, Reggaetonlandia, and Deorro round out the night, proving BBF’s mix of old-school and next-gen Latin music is unmatched.
Sunday
Sunday doesn’t slow down, with Spain’s rap sensation Rels B, viral Venezuelan singer Danny Ocean, and rising Mexican star Yeri Mua making one of her biggest stage appearances yet. Familiar faces like Myke Towers, Gordo, De La Rose, ROZ, and DJ Freddy Fresco will keep the party going until the final beat drops.
Since its start in 2018, Baja Beach Fest has become the go-to destination for Latin music lovers, growing alongside the genre’s worldwide explosion. Set against the stunning backdrop of Rosarito Beach, it’s more than just a festival—it’s a full-on escape packed with music, ocean views, and nonstop perreo.