Skip to main contentSkip to footer
Latino legacy at Coachella: From Zack de la Rocha to Karol G© GettyImages

Latino legacy at Coachella: From Zack de la Rocha to Karol G

Rocha’s headline performance in 1999 marked a pivotal moment for Latino representation at Coachella


Shirley Gomez
Senior Writer
APRIL 12, 2024 4:59 PM EDT

Since its inception in 1999, the Coachella Valley Music and Arts Festival has become a cultural phenomenon for its music and its ability to showcase diverse talent worldwide. Among the countless performers who have graced its stages, Latinos have made a significant mark, from the groundbreaking performance by Zack de la Rocha of Rage Against the Machine to the vibrant sets by modern icons like Karol G, Anitta, Bad Bunny and J Balvin.

Zack de la Rocha’s headline performance in 1999 marked a pivotal moment for Latino representation at Coachella. As the frontman of Rage Against the Machine, de la Rocha brought his fiery energy and politically charged lyrics to the desert stage, captivating audiences and solidifying his place in music history. His presence as the first Latino headliner set the stage for future generations of Latin artists to shine at Coachella.

2011 Coachella Valley Music & Arts Festival   Day 2© GettyImages

Over the years, Coachella has welcomed diverse Latino talent, reflecting the rich tapestry of Latin American music and culture. Artists like Julieta Venegas, Calle 13, Café Tacvba, and Rico Nasty have electrified audiences with their unique sounds and captivating performances. Each artist brings their cultural influences to the stage, creating a vibrant and dynamic atmosphere that celebrates the diversity of the Latinx experience.

In recent years, Coachella has seen a surge in Latino representation, with artists like Becky G, Karol G, Anitta, Bad Bunny, Ángeles Azules, and J Balvin commanding the spotlight. These artists have dominated the Coachella stage and become international superstars, transcending language barriers and cultural boundaries with their infectious music and charismatic stage presence.

Becky G, known for her hit singles like “Mayores” and “Sin Pijama,” brought her infectious energy to Coachella in a memorable performance that showcased her versatile talent and undeniable charisma.

Peso Pluma & Becky G - PRC en Coachella

Similarly, Karol G, the Colombian reggaeton sensation, wowed audiences with her electrifying stage presence and chart-topping hits like “Tusa” and “Provenza.”

KAROL G - PROVENZA (Live Coachella)

Anitta, the Brazilian pop powerhouse, proved why she’s one of the most exciting artists in Latin music with her dynamic Coachella set, blending elements of funk, reggaeton, and electronic music to create a truly unforgettable experience.

Anitta - Live at Coachella 2022 (FULL SHOW)

Meanwhile, Bad Bunny, the Puerto Rican trap superstar, captivated Coachella crowds with his genre-defying sound and boundary-pushing aesthetic, solidifying his status as one of the most influential artists of his generation.

UnX100to - Grupo Frontera ft Bad Bunny - Coachella 2023

Ángeles Azules, the iconic Mexican cumbia group, brought their rhythms and vibrant energy to Coachella, infusing the festival with the spirit of traditional Latin American music.

Los Angeles Azules - 17 años - Coachella 2018

J Balvin, the Colombian reggaetonero, delivered a show-stopping performance that showcased his unmatched charisma and global appeal, cementing his status as one of the biggest names in Latin music.

J Balvin - Machika / Con Altura with Rosalia - Live at Coachella 2019 4K HQ

As Coachella Weekend 1 kicks off, reflecting on the rich legacy of Latino artists who have graced its stages over the years is essential.