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Blue Ivy Carter is the expert behind Tina Knowles's bushy eyebrows
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glam squad

Blue Ivy Carter is the expert behind Tina Knowles's bushy eyebrows

We're not being dramatic when we say Blue Ivy nailed it


Shirley Gomez
Senior Writer
APRIL 16, 2025 10:21 AM EDT

When Tina Knowles decided it was time to level up her eyebrows, she didn't hit up a Beverly Hills glam squad. She went straight to her in-house brow expert, Blue Ivy Carter. On Monday, April 14, entrepreneur, style icon, and Beyoncé's mama posted a hilarious and heartwarming video to Instagram that gave fans an inside look at her latest beauty session.

In the clip, we first see Tina's brows looking slightly intense. But there's a reason! It is because Blue Ivy is in the middle of tinting them. "My beauty guru and my manager, Miss Blue Ivy Carter, has instructed me that I needed to dye my eyebrows because they have little gray strings in 'em," Tina says with mock horror. At the same time, the camera captures her theatrical expression. Off-camera, Blue Ivy giggles.

Blue Ivy Carter is the expert behind Tina Knowles's bushy eyebrows© Tina Knowles
Blue Ivy Carter is the expert behind Tina Knowles's bushy eyebrows

Tina keeps it real: "Right now I look like Dracula's mama or somebody." 

The Glow-Up Is Real

We're not being dramatic when we say Blue Ivy nailed it. Tina stares into the camera, visibly impressed, repeating, "Look at my brows! I can't get over that."

Blue Ivy Carter is the expert behind Tina Knowles's bushy eyebrows© Tina Knowles
Blue Ivy Carter is the expert behind Tina Knowles's bushy eyebrows

She proudly shows off the end result: softly tinted, natural-looking blonde brows that make her look instantly refreshed and ready to run the world (again). "Usually I have to get up and put eye shadow on my brows, but… look at these hands, look at these hands, look at these hands. Magical hands," she says, pointing to Blue's chic textured blue French manicure.

Blue Ivy: Next-Gen Beauty Boss?

While we only caught a glimpse of Blue's hands during the video, it was more than enough to start the conversation: is she coming for the beauty world next? 

View post on Instagram
 

She's already a mini-mogul in the making. Between her performance credits, her red carpet confidence, and now her eyebrow-tinting skills, it's giving serious Pat McGrath-meets-Rihanna energy. We wouldn't be surprised if she starts her own beauty line before she even hits high school. 

Fans Are Living for It

Social media quickly lost its mind over the video. Comments poured in praising Blue's artistry and Tina's forever iconic energy. One user wrote, "Blue Ivy said 'gray where?' and turned Tina into a brow goddess." Another added, "This is the content we didn't know we needed but now can't live without."

This wholesome moment is just another reminder that talent runs deep in the Knowles-Carter household. Whether it's Beyoncé dropping a visual, Rumi and Sir low-key becoming fashion stars, or Tina cracking us up with her relatable grandma antics, this family gives us everything.

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