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From Justin Bieber and Kendall Jenner to Bad Bunny, Jacob Elordi, and Meghan Thee Stallion, many famous figures have worked with Calvin Klein, creating viral moments by posing in their underwear and reinventing the brand with fresh faces from all points of the entertainment business.
Most recently, it was the Puerto Rican singer who stole the show with his photoshoot and campaign, collaborating with the brand and iconic photographer Mario Sorreti.
These stars have not only posed in their Calvins but have also helped transform the brand into a symbol of empowerment and confidence. Despite the multiple figures that have starred in the fashion campaigns, some of them have created more buzz than others.
© Mario Sorrenti/Calvin KleinBad Bunny (2025)
The Puerto Rican singer, known for his unapologetic style and boundary-pushing approach to fashion, took center stage in the new shoot, showing his modeling skills, and making fans go crazy with the new collaboration.
© Calvin KleinKendall Jenner (2023)
The supermodel has been collaborating with the brand for almost a decade. Kendall is known for being a familiar face in Calvin Klein's fashion campaigns, including holiday editions and special collections.
© Calvin KleinMark Wahlberg (1992)
The actor was launched into stardom following his iconic photoshoot with the brand, starting a frenzy after posing in his Calvins and appearing in multiple billboards and promotional photos and videos all over the country.
© Calvin KleinJacob Elordi (2019)
The Euphoria star was featured in Calvin Klein’s Spring 2019 campaign alongside other young, up-and-coming stars, marking an important moment in his career, which resonated with a younger generation.
© Calvin KleinJeremy Allen White (2024)
At the height of his acting success in film and television, the actor posed for Calvin Klein and quickly went viral around the world, after posing in white briefs for the brand.
© Calvin KleinMeghan Thee Stallion (2021)
The rapper and style icon joined the brand in 2021 as part of its global campaign, showcasing the bold and fresh Calvin Klein is known for, bringing her signature confidence and fierce energy.
© Calvin KleinJustin Bieber (2015)
Justin Bieber's collaboration with the brand was a big pop culture moment in 2015 at the height of his musical success and the public's fascination for his personal life.
