Blue Ivy Carter © Kevin Winter

Blue Ivy and Rumi step out in stylish looks at the Super Bowl with Jay-Z: Why was Beyoncé absent?

Their latest outing marks their second consecutive year attending the Super Bowl.


Daniel Neira - Los Angeles
Senior WriterLos Angeles
UPDATED FEBRUARY 10, 2025 12:45 PM EST

Blue Ivy and Rumi Carter were all smiles at the 2025 Super Bowl in New Orleans. The two sisters stepped out for the special occasion with their dad, Jay-Z. The pair looked excited to attend the big game, wearing stylish color-coordinated ensembles.

Blue Ivy, who recently had an emotional moment with her mom Beyoncé at the Grammys, wore a Balenciaga leather jacket paired with wide-legged baggy pants featuring frayed detailing. She completed the outfit with white sneakers, gold chains, and sunglasses. 

Meanwhile, Rumi decided to wear a black varsity jacket over a white top, paired the look with baggy jeans, white sneakers, and a white crossbody bag with black trim. 

Jay-Z looked like a proud dad joining his two daughters. He was wearing a monochromatic black outfit, which consisted of a T-shirt paired with wide-leg pants, a checkered knit beanie, and dark shades. 

Jay-Z and Rumi © Steph Chambers
Jay-Z and Rumi

Their latest outing marks their second consecutive year attending the Super Bowl. During their 2024 attendance at the Super Bowl, the two sisters made their first appearance, with Blue Ivy wearing a varsity jacket, jeans, and sneakers, while Rumi was dressed in a Givenchy leather top, skirt, black tights, and boots. 

© Ezra Shaw
Blue Ivy Carter, Jay-Z and Rumi Carter

Why did Beyoncé skip the event?

While the proud dad and his two daughters were present at the big game, Beyoncé was notably absent, with online users wondering why she did not attend the Super Bowl. 

© Alex Slitz
Beyoncé and Blue Ivy perform during the halftime show for the game between the Baltimore Ravens and the Houston Texans

It was reported that the fan-favorite singer had prior commitments or personal reasons for not attending. However, she was present at the 2025 Grammy Awards just a week earlier, where she won Album of the Year. 

Despite her absence, Beyoncé recorded a pre-recorded halftime show on Christmas Day, December 25, 2024, titled "Cowboy Carter," which was released as a standalone special on Netflix and received praised from many of her fans, as she also performed with Blue Ivy.

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