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Fútbol is life! Soccer legend Lionel Messi stars in Michelob ULTRA’s upcoming Super Bowl commercial. In a new teaser for the spot, the Inter Miami CF star is joined by Ted Lasso himself, Jason Sudeikis , who famously played the manager of the soccer club AFC Richmond in the hit Apple TV+ series Ted Lasso.
“[Chuckles] I’m gonna get out there. Nah, I’m not gonna get out there,” the Emmy Award-winning actor says with a can of beer in his hand as he watches Messi show off his fancy footwork at the beach.
The new “Get Out There” teaser with Jason follows the “GOAT vs. DOG” and “Stand-Off” teasers, featuring Messi, that were released by the brand last week. A new teaser starring another sports legend, former football player Dan Marino, dropped on Jan. 30. The Michelob ULTRA ad, which will air during the big game on Feb. 11, marks Messi’s first Super Bowl commercial.
Super Bowl Celebrity Commercials
Jason, Messi and Dan aren’t the only famous faces appearing in 2024 Super Bowl commercials. This year’s star-studded ad lineup includes David and Victoria Beckham. The power couple recreated their viral “Be honest” moment from the Beckham docuseries for an Uber Eats commercial.
Arnold Schwarzenegger is also appearing in an ad for State Farm, while Jenna Ortega stars in a Doritos Dinamita commercial.
The Hollywood Reporter reported back in November that a spokesperson for Paramount said game inventory for the 2024 Super Bowl LVIII on CBS was “virtually sold out, pacing ahead of schedule.” Catch the commercials and, of course, the game between the Kansas City Chiefs and the San Francisco 49ers on CBS starting at 6:30 p.m. ET on Sunday, Feb. 11. Super Bowl LVIII will also stream live on Paramount+.