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It was announced that Rihanna would be stepping down as CEO of Savage X Fenty, leaving fans feeling disheartened. The lingerie brand will now be led by Hillary Super, who was previously the CEO of Anthropologie Group.
Although Rihanna will still be involved in a leadership capacity as executive chair, fans can’t help but feel that the brand will be losing its touch without her at the helm.
© GettyImages“It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years,” Savage X Fenty said in a statement, but fans can’t help but feel that the brand will never be the same without Rihanna leading the way.
Since Rihanna founded the brand in 2018, Savage X Fenty has become an industry-disrupting leader in the lingerie space, luckily this legacy will continue with Super in charge.
Although the brand has always been committed to inclusivity, enlisting a diverse cast for Savage X Fenty’s fashion shows as well as its ad campaigns, fans can’t help but worry that this commitment might waver under new leadership. It’s a sad day for Savage X Fenty fans, who are left wondering what the future holds for their beloved brand.
