Intimissimi, the Italian lingerie and intimate apparel brand, has announced that Latina Powerhouse Jennifer Lopez will be their new global brand ambassador. The news was confirmed to coincide with the brand’s Spring/Summer 2023 campaign, featuring JLo celebrating women and inspiring them to feel empowered and confident.
According to the brand’s announcement, the star discovered the brand, Intimissimi, while traveling to Italy.
“I love Italy - the people, the fashion, the culture, the food and the storied history. When I discovered Intimissimi, I was immediately drawn to their precious silks, romantic lace, beautiful cuts, flattering fits and intricate designs.”
Jennifer Lopez is a great source of inspiration, having achieved remarkable success and becoming a role model for many women striving to pursue their dreams. As the new ambassador for Intimissimi, she perfectly embodies the brand’s values with her strong, confident personality while still exuding her alluring charm.
The campaign captures the essence of a dreamy and vibrant Italian summer and uses cinematic imagery to transform the colors of Positano. Hues of fuchsia, orange and turquoise symbolize the bougainvillea, the sun and the Mediterranean Sea, respectively, and are woven throughout the new range.
“I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively and strong,” commented the Marry Me actress.
“When looking for a brand partner who embodies the spirit of all our iconic customers, we immediately looked to Jennifer Lopez. We want women to live the most fulfilling life and feel empowered every day,” said Matteo Veronesi, Chief Executive Officer of Intimissimi.
The campaign portrays Jennifer Lopez as relaxed and playful, reading a book and sipping coffee. As the press release comments, “A portrait of a woman that everyone can relate to, with slivers of wonder and magic.”
Intimissimi’s new Spring/Summer 2023 collection, which features Jennifer Lopez, is available now. The campaign can be viewed on the brand’s website and social media.
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