Netflix’s Wednesday definitely took the world of entertainment by storm. Thanks to fans’ support, the actors are securing other deals and earning thousands of dollars after their social media increased in popularity and millions of people began following them. In fact, new data reveals that Jenna Ortega is the highest-earning star from Wednesday, potentially earning up to $117,383 per sponsored Instagram post.
Research conducted by NewCasinos examined the social media profiles of the cast of Netflix’s Wednesday and influencer marketing calculators to establish which star is the most influential on social media and how much they can earn per sponsored post.
“With the success of Netflix’s smash hit Wednesday, this study explores the earnings of the cast to reveal how much they can earn outside of our screens since the release of the series has seen their social media followings skyrocket,” a spokesperson for NewCasinos commented on the findings. “Wednesday is now one of the most-watched Netflix shows, with over three-quarters of a billion hours viewed in the first three weeks. Its popularity has led to a social media boom for each cast member, suggesting that the stars will keep seeing their online following grow, leading to more opportunities outside the TV show.”
Jenna Ortega
The research revealed that Jenna Ortega, who plays Wednesday Addams, is the highest-earning star from the new Netflix horror comedy hit series. The 20-year-old actress has an Instagram following of over 36.8 million, which allows her to earn up to $117,383 per sponsored Instagram post, and has the highest follower count and potential Instagram earnings than the rest of the star-studded cast combined.
Since the star rose to fame on Wednesday, Jenna has gained over 26 million new Instagram followers since the show’s Netflix debut on 23rd November, an average of over 620,000 new followers every day.
Emma Myers
Emma Myers is the second-highest-earning influencer on Wednesday. The actress, who plays roommate and best friend of Wednesday Addams, Enid Sinclair, has the second-highest following of 9.7 million, allowing her to earn a potential of up to $28,089 per sponsored post.
Emma gained the second-highest number of new Instagram fans, with 8.4 million new followers, or around 200,000 new followers per day, since the show’s launch.
Percy Hynes White
The third highest social media earner is Percy Hynes White. Percy can expect to earn up to $16,085 per sponsored post due to his 5.1 million followers. Percy has some of the most significant social media gains out of the whole cast, getting over nine in ten of his current Instagram following after Wednesday’s release, at a rate of over 110,000 new followers per day.
Catherine Zeta-Jones
Catherine Zeta-Jones, who plays Morticia Addams, can earn up to $16,085 per sponsored post, making her the fourth-highest-earning star of Wednesday. The Oscar-winning actress has over 5 million Instagram followers, the third highest of the cast. With over 635,000 new Instagram followers, she has gained the lowest percentage of new followers out of the top ten earners since the show’s launch.
Hunter Doohan
Hunter Doohan plays Tyler Galpin and is the sixth most influential Wednesday cast member. Tyler is followed by over 3.9 million fans on Instagram, meaning he can earn an average of $9,470 per sponsored Instagram post on these followers alone. Hunter has the most interactive fans out of any other cast member, including the show’s star actress Jenna Ortega, with an engagement rate of 28.67%.
Gwendoline Christie
Gwendoline Christie, potentially earning up to $9,470 per sponsored Instagram post. The estimated earnings are from her 3.1 million followers, thanks to her role as Brienne of Tarth in Game of Thrones. Gwendoline has gained less than a third of her current Instagram since her on-screen performance as Principal Larissa Weems, one of the lowest growth rates out of the top ten.
Christina Ricci
Christina Ricci, aka Marilyn Thornhill, and one of the original Wednesday Addams actresses, ranks seventh, earning up $4,965 per sponsored post on Instagram. These earnings are due to a following of over 1.5 million. Around two-fifths of her Instagram follower count came since Wednesday’s Netflix debut.
Georgie Farmer
Georgie Farmer, who plays Nevermore student and Enid Sinclair’s boyfriend Ajax Petropolus, is the eighth most influential star. With over 1.3 million Instagram followers and an engagement rate of 14.33%, Georgie could earn up to $4,600 per sponsored post.
Joy Sunday
The ninth most influential is Joy Sunday, with an Instagram following of over one million. Based on her follower count, she can earn up to $4,235 per sponsored post. Joy has gained over 980,000 new followers, making it the most prominent social media percentage gains from Wednesday out of any other person in the top ten.
Fred Armisen
Actor and comedian Fred Armisen is the tenth most influential cast member. Fred, who plays Uncle Fester in the show, can earn an estimated $2,797 per sponsored post with over 570,000 Instagram followers. He has the lowest engagement rate in the top ten at 1.13%.
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