Jacquemus new campaign starring Bad Bunny© Jacquemus

Bad Bunny prove he’s one of the most stylish celebs in provocative new Jacquemus campaign

He can do no wrong


FEBRUARY 7, 2022 1:17 PM EST

One thing about  Bad Bunny , he’s gonna kill a photoshoot.

The latest pics of the reggaetonero come courtesy of luxury brand Jacquemus, posting a preview of his upcoming campaign, LE SPLASH.

© Jacquemus

The photos, which were shot by Tom Kneller and Zoey Radford Scott in Miami last month, feature Bad Bunny--full name Benito Antonio Martínez Ocasio--in six different outfits (seven if you count a life vest with nothing underneath) exploring the wonders of the sunny Florida city.

Known to wear whatever he wants (just listen to the El Último Tour Del Mundo cut “Yo Visto Así”) the first photo from this new campaign shows the singer wearing an apron-style pink mini-dress. He completes that look with a pair of baby blue heels as he flexes his biceps and shows complete confidence no matter the outfit.

© Jacquemus

Another, even more revealing shot features the “Yonaguni” singer in nothing but a pink, puffy life vest, letting his curls shine as he compliments the look with some bright blue goggles.

All of Benito’s thigh tattoos are visible as he rides on a jetski with no pants, which might be a little uncomfortable if he hits any bumps, but he’s clearly committed to getting the right shot.

© Jacquemus

Other flicks show the Puerto Rican superstar in a bright green suit, a preppy yellow sweater, a grey suit adorned with crystals, and some checkered swim trunks as he rollerblades past palm trees without a shirt on.

Luckily for fans, who are already freaking out over these photos, the brand said there are “more coming soon” when they posted the campaign to Instagram.

© Jacquemus

While he’s most known for his music, being named Spotify’s most streamed artist in 2021, Bad Bunny definitely isn’t new to the fashion industry. He recently modeled the season’s best bags for Vogue, which follows multiple other photoshoots, campaigns, and red carpet appearances that prove his fashion prowess

Later this month, the singer and adidas Originals are releasing their fourth collaborative sneaker. Named “Catch and Throw,” the title was given to the sneaker by Bad Bunny as a nod to childhood games and his interpretation of the Forum silhouette, informed by his “senses” and “an exploration of the world surrounding him.”