Naomi Osaka Barbie Doll© Mattel

Naomi Osaka Barbie doll sold out immediately after launch

This is not the first time Mattel chooses Naomi to represent the brand, also making an appearance in 2019 for their Shero dolls collection.


Daniel Neira - Los Angeles
Senior WriterLos Angeles
JULY 20, 2021 11:30 AM EDT

Naomi Osaka is definitely a force to be reckoned with! The tennis star has shown the importance of representation, and her popularity among a new generation, now that the Barbie doll modeled after her has sold out immediately after the official release.

Mattel launched the iconic doll as part of their new  Barbie Role Model  collection, with Naomi’s doll wearing a beautiful Nike dress and a white visor, similar to the outfit she wore at the 2020 Australian Open.

The 23-year-old star took to Twitter to celebrate the launch of her Barbie doll, introducing the collection and confessing that she hopes “every child is reminded that they can be anything they can be and do anything.”

© Mattel

Naomi is without a doubt a talented tennis player, however she is also admired for being an outspoken famous figure, always sharing her opinions about human rights, mental health and racial injustice.

Carlyle Nuera, the designer in charge of making the unique doll, also admitted he admires Naomi, as her “athletic skill is unmatched,” adding that he personally looks up to the way “she uses her platform, the spotlight on her and her voice, to raise awareness about social justice.”

This is not the first time Mattel chooses Naomi to represent the brand, also making an appearance in 2019 for their Shero dolls collection, showing once again how much beloved she is among her fanbase.