Justin Bieber onstage in December during 102.7 KIIS FM's Jingle Ball 2016 in L.A. The pop star returned to Instagram in February 2017.
Photo:Kevin Winter/Getty Images

​Never say never: Justin Bieber returns to Instagram


UPDATED FEBRUARY 8, 2019 6:10 AM EST

Justin Bieber reactivated his Instagram account after a24-week hiatus, sending fans into hysteria. The pop star returned to promotehis new T-Mobile Super Bowl ad, which will air during Sunday’s big game.

The 22-year-old posted the video ad on Friday, showing offhis dance skills alongside NFL players like Rob “Gronk” Gronkowski. In the clip, Justin introduces himself as a“Celebration Expert” and discusses historic“touchdown celebrations.”

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“From the spike, itevolved quickly,” Justin says while sporting a dapper suit in the video. “We got theshimmy. We got the shake and the shimmy, shimmy shake. Then there was T.O., whotook it to the next level. That guy’s got unlimited moves.” The star isreferring to former NFL wide receiver Terrell Owens, who is also featured inthe spot.

Justin is clearlyexcited about his T-Mobile #UnlimitedMoves spot for the game, after taking to Twitter last yearto state his desire to be in a Super Bowl commercial. The singer, who obviously gothis wish, has seen an enthusiastic response from fans. Overall, the video’scomments express elation of Justin’s awaited “return.”

Justin tweeted his dream of being in a Super Bowl ad Photo: Twitter

In August 2016,Justin deleted his Instagram after an online fallout with ex-girlfriend Selena Gomez. The fight began when Justin sent out a heated message to his fans – also known as Beliebers – urging them tostop posting hateful messages about his then-rumored girlfriend Sofia Richie. He wrote, "I'm gonna make my Instagram private if you guys don't stop the hate... if you guys are really fans you wouldn't be so mean to people that I like."

Selena, who haddated Justin on and off for about four years, was quick to react. The24-year-old singer called him out, saying: "Don't be mad at your fans. They love you. Theywere there for you before anyone." The ex-lovers continued to exchange loaded comments, in which Justin seemed to accuse Selenaof using him for attention. The former Disney star responded by suggesting he"cheated multiple times." While Selena kept her accusations cryptic,Justin later quipped: "I cheated… oh and I forgot about you andZayn?"

Justin Bieber deletes Instagram account following fallout with Selena Gomez

After the verypublic exchanges, Justin's fans took to social media to plan a"blackout" to teach him a lesson for hurting their feelings with theinitial threat. However, Justin acted first, deleting his Instagram account and turning his back on over 77 million followers.

Selena Gomez has 'never used' Justin Bieber for fame

In November, the “Sorry”singer distanced himself further from his account, tellingfans at a London concert that Instagram is “for the devil." "Whothinks I should get my Instagram back?" Justin asked the screaming crowd, asseen in videos that were posted online. "Nah, I don't want to get myInstagram back. Instagram is for the devil. I think hell is Instagram. I'm,like, 90 percent sure. We get sent to hell and we get, like, locked in theInstagram server. Like, I'm stuck in the DMs. I'm trying to climb my way outand I can't."