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Cardi B is no stranger to turning heads with her beauty choices, and her latest magazine cover proves she's taking edgy to a whole new level. The "Bodak Yellow" rapper, 32, just debuted a fierce asymmetrical bob with razor-sharp bangs for WWD, and naturally, the internet can't stop talking about it.
Mia Jackson, better known as Tokyo Stylez, is the genius behind Cardi's latest hair transformation. The go-to celebrity hairstylist, who has worked with Kylie Jenner and Nicki Minaj, created the sleek, statement-making look. "I love doing different styles and challenging myself," Tokyo captioned a behind-the-scenes video of Cardi's hair transformation. "Thank you sis @iamcardib for always trusting me."
Cardi's hair was the perfect match for the crisp white blazer dress she wore for the shoot, one that has even bigger significance than just a fashion moment.
Cardi B Is Building an Empire
That ultra-chic white dress? It's from Cardi B's upcoming fashion line in partnership with Revolve Group. The rapper-turned-mogul isn't just stopping at clothing; she's also launching a beauty line under the same deal.
© Craig Barritt"Coming from a Caribbean family, the goal is always to OWN!" Cardi wrote on Instagram, alongside a snapshot from her cover. "I've been very successful in my career and forever grateful for my success! But in my mind I know that when I leave this earth I would like to leave my kids more than property and a music catalog."
She added that her focus has shifted over the years. "I remember a time I used to be focused on making everyone else proud and meeting everyone else's expectations, but in this new season, the only person I'm focused on outdoing and making proud is myself."
And just in case you missed the detail, Cardi's business expansion isn't just a side hustle, it's a legacy move.
From Fashion Nova to NYX, Cardi Has the Midas Touch
This isn't Cardi's first time making power moves in fashion and beauty. Over the years, she's collaborated with major brands like Fashion Nova, Reebok, Balenciaga, and SKIMS.
In 2024, she teamed up with NYX Professional Makeup for a commercial promoting the Duck Plumping lip gloss. Originally set to air during the Super Bowl, the ad was pulled at the last minute after NFL reps allegedly disapproved of its content. However, controversy aside, the partnership proved Cardi's influence in the beauty space.
© Getty Images for The Recording ANow, with her brand on the way, the rapper sets a new standard for inclusivity and authenticity in fashion. She told WWD that she wants her designs to be truly size-inclusive: "If it's a size small, it should be a true size small; if it's a size large, it should be a true size large."
As for her vision? Cardi says she's in it for the long haul. "This is a lifetime brand, this is not a fling or trend."
Cardi B Is in Her CEO Era
With a signature haircut as sharp as her business strategy, Cardi B is again proving that she's not just a trendsetter but a trailblazer. Whether it's music, fashion, or beauty, she's ensuring her name is stamped on an empire that lasts.
