vibrant locks

10 effective ways you can keep your hair color vibrant for up to 40 washes

With a few savvy tricks, you can make your hair color last through countless washes and keep turning heads

Senior Writer

MARCH 10, 2025 5:48 PM EDTMAR 10, 2025, 5:48 PM EDT

So, you've just stepped out of the salon, hair gleaming with that fresh, envy-inducing color. You're strutting down the street, feeling like a million bucks, and rightly so! But as the days pass, the dreaded fade starts to creep in, turning your vibrant locks into a dull memory.

Fear not, color aficionados! Keeping that hue as lively as your spirit doesn't have to be impossible. With a few savvy tricks, you can make your hair color last through countless washes and keep turning heads.

hand with gloves preparing pink hair tint and pink tiles as surface

First things first, let's talk about the waiting game. After coloring, giving your hair some downtime before its first wash is crucial. This pause allows the color to set, reducing the risk of premature fading.

Next up, the temperature of your showers plays a sneaky role in color retention. Hot water can strip away color and moisture, leaving your hair lacking. Opting for lukewarm or cool showers can help maintain that vibrant hue and hydrate your hair.

Lastly, your products can make or break your color's longevity. Not all shampoos and conditioners are created equal; investing in products specifically formulated for color-treated hair can help maintain vibrancy and health.

10 Tips to Keep Your Hair Color Vibrant for Up to 40 Washes

Wait Before You Wash

After coloring, let your hair dry for at least 48 hours before its first wash. This allows the color to set, reducing the risk of premature fading.

Embrace Cooler Showers

Hot water can strip away color and moisture. Opt for lukewarm or cool showers to keep your hue intact and your hair hydrated.

Choose Color-Safe Products

Shampoos and conditioners are not created equal. Buy products formulated for color-treated hair to maintain vibrancy and health.

Wash Less Frequently

Overwashing can lead to color loss. Try to extend the time between washes, and when you do shampoo, be gentle.

Shield from Heat

Heat styling tools can be color culprits. Always use a heat protectant spray to minimize damage and fading.

Deep Condition Regularly

Hydrated hair holds color better. Incorporate deep conditioning masks into your routine to keep your color radiant.

Protect from the Sun

UV rays can fade your fabulous shade. Wear a hat, use umbrellas, or use hair products with UV protection outdoors.

Avoid Chlorine Exposure

Chlorine can be a color's worst enemy. To protect your wet hair, apply a leave-in conditioner before swimming.

Be Gentle with Wet Hair

When wet, hair is more vulnerable. Use a wide-tooth comb to prevent breakage and color loss and avoid rough towel drying.

Regular Touch-Ups

Even with the best care, color can fade. Remember to schedule regular touch-ups with your stylist to keep your hue looking fresh and fabulous.