Viral TikTok makeup trends to elevate your New Year's glam© Courtesy

Viral TikTok makeup trends to elevate your New Year’s glam

Winter beauty trends that will bring the year to a close with a bang.


Senior Writer
DECEMBER 20, 2023 5:46 PM EST

In 2023, we have seen diverse beauty trends, such as faux freckles and strawberry makeup. Although the year is ending, we can look forward to winter beauty trends that will bring the year to a close with a bang.

Nick Drewe, a trend expert from the online discount site Wethrift, has shared with HOLA! USA has a curated list of the most captivating winter beauty trends for you to try this New Year’s Eve.

© @makeupbyariel

Brick red lips

The classic red lip is the ultimate OG makeup look for this time of year. People usually have many festive celebrations in their social calendars in December. Red lips are a timeless beauty trend that can make anyone look classier and bolder, especially for Christmas gatherings.

You can also transform this look for a more subtle day-to-day pop of color. While you may opt for a bright red lip to impress guests this Christmas, you can tone it down for a festive family gathering makeup look if necessary.

A ‘brick red’ shade is the perfect low-maintenance everyday tone of red that has gained 1.4 billion views on TikTok. It’s an ideal mixture of red and brown, and this trending lipstick color is a fun take on a classic look that embodies the Christmas season perfectly.

© @brandyallen

A bold blush

In 2023, heavy blush has made a comeback, with a sunburnt look popular during summer to achieve a sun-kissed appearance. Now, during winter, the trend has shifted towards a cool and bold blush that imitates the flushed cheeks you get from the winter weather. To achieve this look, it’s recommended to use a blush with cooler undertones and apply it above the cheekbones and on the tip of your nose. This will create a rosy cheek look that suits the cold temperatures of Christmas and NYE.

© @dannapaola

Metallic eyes

Silver has become a popular color this year and is expected to remain fashionable beyond the festive season. This metallic trend has influenced various fashion, beauty, and jewellery areas. Trying a metallic eye is one way to stay ahead of the trend. According to recent Google searches, this beauty trend has increased by 122% in the previous week, indicating that it will continue to be popular.

Even Danna Paola and Hailey Bieber, known for setting beauty trends, sported a shiny, winter-inspired eyeshadow look, suggesting its popularity for the upcoming Christmas party season. This trend has no strict rules to follow so that you can add your unique spin. You can apply silver glitter to your eyelids and inner corners using a metallic liquid liner or attach gems to achieve the metallic eye look.

© GettyImages

Refined 2016 glam

Trends have a way of coming back, and the makeup trends of 2016 are no exception. However, there is less focus on eyebrows and matte lips this time. People are saying goodbye to the soft glam look and returning to a more glamorous approach to their makeup routine.

Kim Kardashian is known for this style, often wearing a refined 2016 look emphasizing contoured features, perfect eyebrows, and a nude lip. Now is the perfect time to incorporate this aesthetic back into your makeup routine, as winter can be harsh on your skin.

As we move closer to Christmas, and with summer still many months away, the toned-down 2016 glam can give you that radiant glow we all miss and long for throughout winter.

© @missjobaker

Messy girl makeup

The clean-girl aesthetic is no longer in the spotlight, and messy-girl makeup has taken over. People are now more inclined to embrace beauty ‘imperfections’ on social media, which is a positive shift. This beauty trend offers a unique, exciting, and unhinged approach to makeup.

You can introduce this aesthetic into your beauty routine by experimenting with clustered mascara, smudged lipstick, fluffy and imperfect brows, and unequal wings. Influencers like Emma Chamberlain have already started showcasing this new trend, and we can expect to see its influence in Christmas lookbooks for the upcoming festive celebrations.