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From one brand ambassador to another, Camila Cabello welcomes Kendall Jenner to the L’Oreal family with a sweet gesture. The singer and actress took to social media to reshare a video of Jenner’s latest campaign with the brand. “Kendal!!!! Welcome to the family,” she inscribed in the post.
Kendall Jenner continues to mesmerize audiences with her talent and success. As a prominent figure in the fashion and beauty industry, an entrepreneur, and a media icon, Kendall has become a beacon of inspiration for her generation.
Beginning in September 2023, Kendall will take on the lead role in L’Oréal Paris‘ makeup campaigns. Her powerful presence and unique style will undoubtedly make a lasting impact.
Reflecting on this partnership, Kendall expresses her gratitude, stating, “I’m honored to be part of a new sisterhood of strong, powerful women and to be able to say those iconic words, I’m worth it. Joining the L’Oréal Paris family and having the opportunity to embody everything the brand stands for feels like a true full-circle moment.”
With Kendall Jenner as their muse, L’Oréal Paris embraces a new chapter of empowerment, celebrating the strength and individuality of women worldwide.
In July 2017, Cabello joined the L’Oréal Paris family as a spokesperson, embodying the brand’s true essence. She fearlessly embraces the philosophy of dreaming bigger than our fears while recognizing the inherent value within oneself. Since then, she has been actively involved in various initiatives, including the annual Women of Worth celebration, where extraordinary women are honored for their achievements.
Notably, Cabello starred in the captivating “Comeback” campaign for Elvive Haircare, showcasing her resilience and determination. Her journey is a testament to the brand’s inner strength and self-worth message.
In 2018, the singer-songwriter’s deep affection for her hometown, Havana, found its way into a remarkable collaboration with L’Oréal Paris. Inspired by her beloved city’s vibrant and natural beauty, a limited-edition makeup collection was born.
This 14-piece line, created in close partnership between Camila and L’Oréal Paris, featured universally appealing shades and captivating packaging. It beautifully captured the Latin flair and added a touch of Havana’s enchantment to the Parisian brand.
While the collection may no longer be available, its impact remains, leaving behind a lasting impression of the fusion between Latin culture and the timeless allure of L’Oréal Paris.