With summer just around the corner, it’s time to embrace the season’s hottest nail trends. As the days grow longer and the weather gets warmer, our spirits are lifted and summer brings with it a host of exciting and unique trends that have everyone eagerly anticipating the new season.
Nail trends this summer seem to be influenced by TV and film, with the latest live-action version of The Little Mermaid and the fantasy comedy Barbie serving as sources of inspiration. It’s no wonder that searches for “Mermaid nails” and “Barbie nails” have increased by 115% and 122% respectively in anticipation of the season.
As we delve into the summer season, it’s clear that nail trends are heavily influenced by the change in weather. In fact, there has been a staggering 544% increase in searches for “summer nail” inspiration.
The team at Wethrift has conducted thorough research to reveal the most sought-after shades, shapes, and nail designs that will be huge this season, by analyzing search volume data on the image-sharing platform Pinterest.
Nick Drewe, Trend Expert at Discount Platform, Wethrift, has provided his insight:
Mermaid nails
With the much-anticipated release of The Little Mermaid, it’s unsurprising to see the demand for mermaid-inspired nail art skyrocket, as mermaid-core becomes the most hyped trend for the season ahead. This trend is taking inspiration from under the sea —think pearls, chrome, metallic silvers, bubbles, and glitter.
For colors, this aesthetic is all about aqua tones, from turquoise to pastel pinks and soft blues. The trend is about embracing pastel and natural colors, rather than bright tones. Pearlescent and chrome, which are two big trends for summer 2023, also replicate signature features of the mermaid-core trend, from shimmery scales to seashells.
Chrome nails
Pearl chrome nails have been the “it” manicure trend for 2023. The trend started to make waves back in 2022 when glazed doughnut nails were introduced by Hailey Bieber’s nail artist, Zola Ganzorigt. The polished, pearlescent nails have continued to reign supreme, and in the lead-up to summer, demand has skyrocketed, with searches up by 215%.
As we head into summer, it looks like people are adding a touch of color to the chrome trend, with searches for “pink chrome nails” up by 104%. It’s likely that throughout the summer period, as more people head on European excursions and enjoy the period of warmer weather, we are likely to see more colors like, gold, orange, green, and blue used for chrome.
Barbie nails
Aligning with the much-anticipated Barbie film, set to premiere in July, the latest nail trend takes inspiration from the aesthetic that is “Barbiecore.” Around the world, nail art enthusiasts have been searching for “Barbie” inspired nails, with demand up by 122% in the lead-up to summer.
It’s unsurprising to see this trend making the waves, as its key features include hot pink shades and soft blush tones — all of which fit perfectly into the warmer months.
Watermelon nails
Every season, we see a new design trend roll out, whether that’s daisy flowers, strawberries, or even peppers, but this summer we’re surprised to see that ‘watermelon’ nails are trending — with an increase in searches by 425%.
The fruit is a quintessential summer favorite, as people enjoy the warmer weather and holidays abroad, and this year it looks like people will be showcasing their love for the fruit on their nails. We’re interested to see how people embrace this trend, whether they opt for a detailed design or just showcase the colors.
Milk nails
As we enter a new era of minimalistic fashion and beauty, soft nails seem to be at the core of the latest beauty trends, which will explain why the subtle and more toned-down “milk nails” are gaining traction as we approach summer. The simple, yet glamorous essence of the manicure makes it a real crowd-pleaser for those vacationing and attending summer soirees.
Now searches for “milk nails” are up by a whopping 186%, while over on TikTok, the hashtag #milkynails has amassed a colossal 45.9 million views on the app.
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