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Earth Month: Supporting planet-friendly beauty brands for a better future

From ingredients to packaging, these brands are thinking about our future and mother earth.


APRIL 25, 2023 3:19 PM EDT

Every April, as we celebrate Earth Month, we should reflect on how our shopping habits can impact our planet. It’s a great opportunity to make changes that will help create a more sustainable future. One area where we can make a difference is the choices we make when it comes to the beauty products we use. That’s why supporting planet-friendly beauty brands is vital during Earth month and all year round.

Being conscious about your purchasing decisions is better for your wellbeing and a way to show your commitment to our environment by supporting companies prioritizing sustainability and ethical practices. Products made using organic, non-toxic, clean ingredients and eco-friendly and safe packaging can contribute to a healthier planet for everyone.

So, if you’re looking to make a switch to planet-friendly beauty products, here are a few recommendations.

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Ere Perez, Natural Beauty

Ere Perez is a sustainable beauty brand that prioritizes natural ingredients and eco-friendly packaging. They offer refillable products like their Eco-Makeup Wheel, a mono-element case made of endlessly recyclable aluminum, which minimizes their environmental footprint.

In addition to being PETA certified and using non-GMO ingredients, Ere Perez is committed to sustainability. By 2024, they aim to make 87% of their products plastic-free, 50% recyclable, 26% refillable, and 24% reusable. Their dedication to clean beauty and responsible packaging makes them a great choice for those who want to look and feel good while also protecting the planet.

Try: The Corn Setting Powder or the Rice Powder Bronzer and you’ll receive the eco-makeup wheel.

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Cheekbone Beauty

Cheekbone Beauty is an Indigenous founded and owned cosmetics brand dedicated to sustainability. It is also a B-Corp certified company, which prides itself on developing eco-friendly products by sourcing raw materials responsibly and adhering to clean Biinad Beauty Standards and the Seventh Generation Principle.

Cheekbone Beauty recently launched new packaging for their fan-favorite SUSTAIN Lipsticks. The lipstick, which is vegan and ultra-pigmented, comes in renewable, refillable packaging, created to reduce waste and increase the lifespan of the packaging, which is in line with the brand’s commitment to sustainability.

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Osea Malibu

Osea Malibu is a clean, cruelty-free, vegan skincare brand that places a strong emphasis on environmentally friendly practices. The company sources its ingredients with great care, using natural and organic materials that are sustainably harvested and grown. The brand also avoids the use of synthetic chemicals and prioritizes fair trade and non-GMO ingredients.

To ensure the quality of their products and honor their commitment, Osea Malibu partners with local farmers and suppliers. They prioritize using ingredients that are native to California, reducing their carbon footprint and supporting local businesses. In addition, the brand uses minimal packaging, favoring glass containers that are infinitely recyclable and biodegradable boxes made from 100% post-consumer waste paper.

Try its Ocean Cleansing Mudd, infused with seaweed, this cleanser can help you reduce oily shine and promote a healthier-looking complexion.

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Kitsch

Kitsch is a female-founded Latinx-owned beauty brand specializing in bottle-less shampoo, conditioner, and body washes made in the USA and Leaping Bunny certified. Its products are free of harmful chemicals like parabens, phthalates, and artificial fragrances and are packaged in sustainable materials, helping to reduce single-use plastic waste.

It offers practical and eco-friendly alternatives to traditional hair and body products that help reduce plastic waste while providing effective haircare results. Try their shampoo and conditioner bars, an excellent choice for anyone looking to reduce their environmental impact.

Try their Rice Water Shampoo and Conditioner, helps repair damaged hair follicles & prevent split ends.

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Selfmade

Selfmade is a female-founded brand that focuses on emotional well-being by offering community-powered, clean, and multi-use products for sensitive skin. The brand prioritizes sustainability by looking at every step of the supply chain to reduce waste and minimize its carbon footprint. They manufacture their products in the USA in solar-powered spaces and use cold processing to minimize energy usage and carbon emissions.

The packaging is sourced from North America and Europe, with a focus on using the most sustainable materials possible, such as glass, and incorporating a high percentage of post-consumer recycled resin. In addition, its mailer packaging is sourced from FSC certified facilities and made from at least 52% recycled material and its boxes are 100% recyclable.

Try its true grit cresilience scrub, it contains anti-inflammatory ingredients that help prevent ingrown hairs, and encourage the growth of healthy hair.

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Botanical Republic

Botanical Republic is a natural skincare brand focusing on sustainability and plant-based ingredients to create effective products fighting premature aging. Founder Hannah Kim, who has a background in green technology and natural supplements, was inspired to create the brand after realizing that her products were no longer effective and possibly harmful to her skin.

Its products are Leaping Bunny and PETA Cruelty Free and Vegan certified and uses locally sourced (made in California), fresh organic botanicals in their most natural state to preserve the highest level of nutrients and antioxidants. Botanical Republic also uses certified organic floral and herbal distillates instead of water, which helps to conserve water resources and for its packaging uses glass bottles, forest certified paper and soy-based inks.

Try its Regenerate Reviving Serum, made with Apricot Kernel, a natural source of vitamin A, C, E, and K. Rich in oleic acid.

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Vamigas

Vamigas is a Latina founded and owned clean skincare brand committed to sustainability. Its products, available in Target, are free from harmful pesticides and chemicals that can harm the environment and consumers. To ensure the highest quality of products, the brand uses naturally derived, organic ingredients and prioritizes working with farmers and suppliers who use organic, fair trade, ethical and sustainable practices.

Furthermore, Vamigas uses biodegradable and recyclable materials for its packaging to decrease its environmental impact. It also participates in carbon offset programs to neutralize its carbon footprint and reduce carbon emissions produced during manufacturing and shipping.

Find out more about the importance of clean beauty products for Hispanic women in an HOLA! interview with Ann Murray-Dunning, the Latina behind this brand.