Top makeup trends predictions for 2023© Courtesy

Top makeup trends predictions for 2023, according to Jillian Dempsey

Makeup content creators are cleaning their brushes and undusting their eyeshadow palettes to wow social media


Senior Writer
DECEMBER 23, 2022 11:38 AM EST

2023 is around the corner, and beauty experts already know what might be the biggest trends in makeup. Each new year brings a fresh start for all things beauty. Not only are big companies ready to release their catalog, but experts and makeup content creators are cleaning their brushes and undusting their eyeshadow palettes to wow social media with statement looks.

Jillian Dempsey, Professional Makeup Artist and Founder of Namesake Brand, Jillian Dempsey, shared with HOLA! USA, what would be her top makeup trends predictions for 2023.

© NYX Cosmetics

Eyeliner and liquid liners

“In 2023, I predict that we will see a lot of new unique directions taking off, especially with eyes. Eyes shape the rest of the face, and shading with eyeliner and liquid liners gives off a multitude of expressions. When done properly, the focus will be on the eyes no matter what!” says Dempsey.

© NYX Cosmetics

HOLA! USA suggest

HOLA! USA suggest NYX Professional Makeup Vivid Brights Matte Liquid Liner.

This ultra-pigmented formula glides on without skipping or tugging on your eyelids and dries matte. This new formula is fade, flake, and transfer-resistant--perfect for both beginners and pros! Unleash your inner artist using the extra thin brush tip for foolproof wings and graphic lines.

© Peripera INK GLASTING LIP GLOSS

Pouty lips

“Pouty lips with perfectly executed outer ‘shading’ will be a statement too. Blended to the nines and gently pushed out. I predict lip gloss making a big comeback,” she added.

© Peripera INK GLASTING LIP GLOSS

HOLA! USA suggest

HOLA! USA suggest Peripera INK GLASTING LIP GLOSS.

Ink Glasting Lip Gloss is a lustrous, pigment-packed lip gloss that glides on for instant glassy radiance and fuller-looking, hydrated lips. Inspired by reflecting light, this small-but-mighty beauty must-have is designed to bring juicy, glazed lips in one sweep with a special 4XL tip.

The new lip gloss visibly smooths lips and provides highly effective wrinkle-reducing and anti-aging lip care. The formula, featuring lip-loving mango, olive fruit and jojoba oils, coats your pout for a non-sticky, radiant, glass-like look from day to night. Peripera Ink Glasting Lip Gloss comes in 3 shades (Clear, Edge Nude and Chilling Rosy).

© Benefit’s Fluff Up Brow Wax

Fluffy Eyebrows

“Eyebrows will start to enter the arena of having a defined shape rather than what we have been seeing in the past years with the full-on heavy brow,” Jillian predicts.

© Benefit

HOLA! USA suggest

HOLA! USA suggest Benefit’s Fluff Up Brow Wax.

The Fluff Up Brow Wax is. a clear, flexible, brow-texturizing wax that creates fluffy, feathered brows without the flake or crunch. It has a natural-matte finish with 12-hour long wear and is waterproof, humidity-proof and sweat-proof, for flexible hold you can rework throughout the day. The all-in-one container allows for easy application while on-the-go.

© Clinique

Supple skin

“Skin foundation will be supple, minimal, and less caked on. Overall, there will be a softness to everything with statement-making categories,” Dempsey concludes.

© Clinique

HOLA! USA suggest

HOLA! USA suggest Clinique Even Better Clinical Serum Foundation.

Clinique Even Better Clinical Serum Foundation is built with serum technology. Satin matte oil-free formula delivers beautifully even coverage and leaves bare skin looking even better.