Social media has shaped how we all communicate and share information. The beauty industry has also found fantastic ways to reach more people on Instagram, YouTube, and TikTok. At the same time, beauty lovers and content creators use these platforms to let their creativity flow in videos that can make looks and products go viral in a heartbeat.
As a collaborative effort, these influencers make makeup, skincare, and hair trends reach a “must-have” status and become absolute sensations. After months of testing, we found our top picks among social media’s go-to’s.
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COVERGIRL Clean Fresh Skin Milk
This light, nourishing liquid foundation sits beautifully on all skin tones without looking cakey or heavy. It’s the perfect option for a naturally healthy glow! It is 100% vegan and contains ingredients that are good for your skin, like coconut milk and aloe extract.
Underlined Kajal Eyeliner
This ultra-smooth, waterproof, smudge-proof, drag-proof eyeliner has an intense, long-lasting color that doesn’t budge. It has aloe vera extract that ensures a creamy glide and drag-proof application. And Vitamin E moisturizes and acts as a free-radical-fighting antioxidant.
Lancôme Teint Idole Ultra Wear All Over Concealer
Infused with skin-loving ingredients, this multiuse face and under-eye concealer provide up to 24 hours of hydration and comfort in a natural matte finish. The blendable formula and precise tip applicator target dark spots, blemishes, and redness without settling into fine lines or creasing.
TRESemmé One Step Repair 5-in-1 Repair Cream
Are you looking for an anti-frizz styling cream that does it all? This hair cream can be used before air drying or styling hair to visibly repair and protect hair from damage, leaving it smooth and strong.
ORMEDIC sheer pink lip enhancement complex
This sheer pink, ultra-hydrating polypeptide formula improves the visual volume of lip contours. Instantly replenishes and hydrates to make the lips look naturally full.
Lights Lacquer Prep & Set Starter Package
This vegan and cruelty-free nail polish kit include a smooth application, a gripping base coat, and a pink milky formula that provides a lush color to brighten and enhance natural nail beds. A Magic Strengthener with keratin and calcium to provide a fortifying complex that strengthens nails and supports healthy nail growth., a mattifying top coat, a glossy, ultra fast-drying finishing top coat, and a hydrating cuticle oil.
Redken Deep Clean Dry Shampoo
This new dry shampoo features a high-performance formula with rice and tapioca starches to provide maximum oil absorption on all hair types. It leaves 3 to 4 days of hair looking and feeling clean, with a refreshing, cooling sensation on application. It’s also silicone-free, talc-free, and sulfate-free.
Treslúce Beauty Intenso Liner
These cruelty-free and vegan-friendly gel liner pencils come in 15 shimmer and matte finishes, featuring vivid shades from pottery to papel de fiesta that perfectly compliments the I Am Palette. With a creamy and smudge-resistant formulation, these transfer-proof gel color liners glide on gently and deliver intense color for 13-hour wear. The gel color pencils are ophthalmologist tested and safe for the waterline. Intenso Liners can also be used as lip liners on the brows and cheeks.
Milk Makeup Hydro Grip Primer
This invisible makeup primer with a 94% natural gel formula smooths skin, grips makeup for up to 12 hours, and locks in hydration. It is vegan, clean, cruelty-free, paraben-free, silicone-free, oil-free, fragrance-free, and gluten-free.
Revlon One-Step Volumizer PLUS
Dare to be bold with the Revlon Volumizer PLUS, designed to deliver gorgeous volume, brilliant shine, and a salon-quality blowout in up to half the time, right from your home. The smaller oval brush head features gently curved sides for smoothing the hair and is excellent for all hair lengths. The head is detachable, making it ideal for travel and storage!