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National Lipstick Day© Canva

Celebrate National Lipstick Day with these editor-approved lippies

Treat yourself and celebrate the most iconic makeup item worn by women for centuries


Andrea Pérez
Deputy Editor Miami
JULY 29, 2022 6:43 AM EDT

Beauty lovers, rejoice! It’s officially National Lipstick Day! Whether you’re known for rocking that signature red lip or enjoy keeping your hues in an array of nudes, we’ve got you covered. For centuries, women have been known for using lipstick as a sign of power and femininity. Each shade represents a mood for many women, especially Latinas.

From matte, bold and vibrant shades to soft playful pinks, elegant nudes and glosses and shimmers, celebrate today by splurging on a trendy lipstick shade you been meaning to try or a new version of your signature color! Scroll below to see our curated list of editor-approved lipsticks.

Fun note: Target has a buy one, get one 25% off lip makeup sale and Ulta Beauty is offering 40% off select lip products through July 30th - so treat yourself!

Lancome L'Absolu Drama Ink Liquid Lipstick© Courtesy

Lancôme: L’Absolu Drama Ink Liquid Lipstick

This semi-matte liquid lipstick by Lancôme might very well become your favorite lipstick ever! It has a highly pigmented formula that feels weightless and thin, while leaving a bright saturated color. The formula is infused with Rose Extract, so your lips don’t feel dehydrated, instead this lipstick leaves your lips feeling soft and nurtured all-day long. The Peau Contre Peau shade is gorgeous, however it also comes in 13 shades that include lots of reds, corals, pinks and berries.

Lancôme L’Absolu Drama Ink Liquid Lipstick

Rare Beauty Gratitude Dewy Lip Balm© Courtesy

Rare Beauty Gratitude Dewy Lip Balm

If you are looking for a super moisturizing sensation, you’ll love this lip balm from Rare Beauty… It’s the perfect everyday lippie. It nurtures your lips, giving you a smooth, weightless and hydrating feeling. It also has a Cruelty Free, Vegan and Paraben Free formula that has shea butter and a botanical blend of lotus flower, gardenia and white water lily, so it not only adds color, it makes your lips look fuller and healthier. It comes in 7 shades that range from a strong berry to an untinted option.

Rare Beauty Gratitude Dewy Lip Balm

SMASHBOX - Be Legendary Prime & Plush Lipstick© Courtesy

smashbox - Be Legendary Prime & Plush Lipstick

With the ‘Be Legendary’ smashbox lipstick collection you will get rich, bold colors that have a satin finish and feel creamy and moisturizing. These lippies are peptide-infused with primer built in to give you plush, supple lips. It is available in 30 shades, plus the brand JUST introduced a brand new shade called “Be Seen” developed by some badass women of color within the company. Read about it here!
Be Legendary Prime & Plush Lipstick

Lancome L'Absolu Rouge Lipstick© Courtesy

Lancôme L’Absolu Rouge Lipstick

This luxury Lancôme lipstick is ideal for a bold matte saturated color look. It has a very hydrating formula with ingredients like rose extracts and hyaluronic acid, which means you will get a lipstick with a fab infusion of hydration and antioxidants, while giving you a super pigmented shade. If you love an intense warm brick red color, the French Rendezvous shade is stunning. Otherwise, you have 10 beautiful shades to choose from. 

Lancôme L’Absolu Rouge Lipstick

Besame signature lipsticks© Courtesy

Bésame signature lipsticks

These signature lipsticks by Bésame, founded by one of our recognized Latina Powerhouses, Gabriela Hernandez are so glamorous and cute, from the packaging to the beautiful shades inspired by vintage beauty. The lipsticks are 100% cruelty-free, triple pigmented and have a formula that includes nourishing ingredients, such as vitamin E, aloe and squalene to provide a soft hydrated feeling all day long. Plus, they have a subtle vanilla flavor! Our editors loved the Dusty Rose - 1969 inspired by the 1960s and the Magic Pink - 1959 which takes inspiration from the iconic dress-changing scene in Disney’s Sleeping Beauty. It’s available in 9 colors all named after years from past eras.
Bésame signature lipsticks

ILIA - Color Block Lipstick© Courtesy

ILIA - Color Block Lipstick

This vegan lipstick is smooth and highly pigmented for an all-day lasting coverage. It’s hand-crafted with customized pigments of organic Castor Seed Oil, so it leaves your lips with a supple and soft feeling. It is available in 15 shades that range from soft nudes to bold reds, and vibrant berries.

ILIA - Color Block Lipstick

KEVYN AUCOIN BEAUTY - Unforgettable Lipstick© Courtesy

Kevyn Aucoin - Unforgettable Lipstick

Kevyn Aucoin has this new lipstick collection that comes in three textures: matte, cream and shine. Formulated with vitamin A and E to nurture and hydrate your lips, these lipsticks also provide long-lasting color and a weightless feel. The matte ‘Confidential’ color is classy and sexy, however you can try 18 shades (each texture is available in 6 colors).

Kevyn Aucoin - Unforgettable Lipstick

Rare beauty Lip Souffle Matte Lip Cream© Courtesy

Rare beauty Lip Souffle Matte Lip Cream

If you are looking for a light, velvety matte finish, long-lasting option that you won’t have to worry about throughout the day, this award winning Lip Soufflé Matte Cream Lipstick from Rare Beauty needs to be added to your makeup bag right now! It is rich in color and it also feels hydrating with a formula that includes vitamin E and a botanical blend of lotus, gardenia, and white water lily, which will make your lips feel smooth and soft.

Rare beauty Lip Souffle Matte Lip Cream

ROEN - KISS MY LIQUID LIP BALM SHIMMERS© Courtesy

RÓEN - Kiss My Liquid Lip Balm Shimmers

Kiss My Liquid Lip Balm from RÓEN is fab shimmery gloss option. It’s formulated with hydrating plant-based botanicals including mango seed butter, avocado, grapeseed, peppermint, and coconut oils. It’s not sticky and it has a nice, beautiful shine. Available in three shades: ‘Cosmo’ - a clear with gold shimmer, ‘Rumor’- a shimmery light pink and ‘Bowie’ - a shimmery nude-rose.

RÓEN - Kiss My Liquid Lip Balm Shimmers

CODE8 - MATTE VELOUR LIPSTICK© Courtesy

Code8 - Matte Velour Lipstick

This vegan, cruelty-free and paraben-free matte lipstick by London-born brand, Code8 delivers its vibrant colors with a nice velvety finish. These long-lasting lipsticks come in five super bold shades, which are sure to boost your confidence and look fab!

Code8 - Matte Velour Lipstick

Milani Color Fetish Matte Lipstick© Courtesy

Milani Color Fetish Matte Lipstick

The Color Fetish Matte Lipsticks by Milani, which you can find in most retailers like Target, Walgreens and Ulta, among others, is a creamy, pigment-rich lipstick that has a soft velvet-matte finish. This lippie has a 100% vegan and cruelty free formula that includes hyaluronic acid to keep your lips feeling smooth and soft. Available in 12 shades with from reds to nudes, special mention to the shades of Petal and Fleur, which are truly dazzling.

Milani Color Fetish Matte Lipstick

M2U NYC Matte Liquid Lip© Courtesy

M2U NYC Matte Liquid Lip

This Matte Liquid Lip by M2U NYC, a downtown NYC based brand, is a creamy and matte liquid lipstick that literally last all day long. It has a clean, cruelty-free and 100% vegan formula that feels light and dries nicely. It’s available in 12 vibrant shades that range from nudes to intense reds. This option is not only affordable is also award winning (TotalBeauty Awards 2021 READERS’ CHOICE). And if you are looking for a more sparkly and shiny style, the brand also makes a Metallic Liquid Lip, that is perfect for those night outs!

M2U NYC Matte Liquid Lip

bareMinerals MINERALIST Lip Gloss-Balm© Courtesy

bareMinerals MINERALIST Lip Gloss-Balm

These lip gloss-balms by bareMinerals have a vegan formula that is packed with cold-pressed fruit oils for sheer color, a glossy shine and soft lips. They look sparkly and adorable!

bareMinerals MINERALIST Lip Gloss-Balm

ShikSona Lipgloss collection© Courtesy

ShikSona Lipgloss Collection

This new minority-owned brand created by two entrepreneur sisters, Sonali and Shikha, has this lipgloss collection that not only is creamy, it gives you an ultra-smooth, shimmery gloss. 

ShikSona Lipgloss collection