Skip to main contentSkip to footer
Selena Gomez Celebrates The Launch Of Rare Beauty's Kind Words Matte Lipstick And Liner Collection© GettyImages

Selena Gomez launches Rare Beauty’s Kind Words Matte Lipstick and Liner Collection

“Every shade is easy and wearable and just perfect for every day,” Gomez says


Shirley Gomez
Senior Writer
JUNE 30, 2022 2:50 PM EDT

 Selena Gomez  ’s Rare Beauty is bringing kind words to the beauty industry. The makeup brand is launching the Kind Words Matte Lipsticks and Liners on July 7.

The Kind Words Matte Lipsticks come in ten shades, and the product is formulated to have a buttery, non-drying result that lasts all day. “I wanted to create a classic lipstick that’s truly comfortable. Every shade is easy and wearable and just perfect for every day,” Gomez says.

Selena Gomez Celebrates The Launch Of Rare Beauty's Kind Words Matte Lipstick And Liner Collection© GettyImages
Selena Gomez celebrates the launch of Rare Beauty’s Kind Words Matte Lipstick and Liner Collection at Santa Monica Proper Hotel on June 29, 2022 in Santa Monica, California.

The liners also come in ten shades to match the lipsticks. “This is everything I’ve ever wanted in a lip liner. Super smooth and doesn’t tug on your lips and made to last all day without feeling sticky,” Selena says.

View post on Instagram
 

As reported by Harper’s Bazaar, Gomez has been wearing the new items to the red carpets for a while. “I’ve been testing and wearing these products for the past year with my friends and makeup artists. This year, I’ve worn the lipstick and liners to the SAG Awards, Critics Choice Awards, Only Murders in the Building press days, and on my days off,” she said.

Gomez is keeping herself busy! The beauty entrepreneur has also been working with Michelle Obama  to encourage voting and to fight to preserve American democracy. The singer joined the former first lady in Los Angeles for the first Culture of Democracy Summit.

When We All Vote Inaugural Culture Of Democracy Summit© Getty Images
When We All Vote Co Chair Selena Gomez gives the Introduction to Keynote Address at When We All Vote Inaugural Culture Of Democracy Summit on June 13, 2022 in Los Angeles, California.

“This work is incredibly important to me, especially when I think about the people who sacrificed so we can all exercise our right to vote. The people in elected positions impact all of us and make decisions on the issues that we care about, including our right to vote,” she said.