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Julissa Prado founded Rizos Curls in October 2017, not knowing that it would become one of the top clean haircare brands creating products that embrace and celebrate the beauty of curls, coils, and waves.
Focusing on providing quality curl care for defined, healthy, frizz-free, voluminous curls, and centering their mission on what they call the 3 C’s – Curls, Community, Culture — Rizos Curls were able to amaze people worldwide, including A-listers, such as Thalia.
The global superstar knows achieving healthy natural hair is part of a process; therefore, she wanted to join the journey and partner with Prado to release the co-curated Thalia x Rizos Curls VIP BOX ‘Amor A Los Rizos.’ A limited-edition collaboration sold exclusively on RizosCurls.com in the U.S., Mexico, and Canada.
“My secret is out; Rizos Curls is reviving my curls!” says Thalia. “I’m so excited to share with you these products that are helping me embrace my natural curls again. Every product was chosen to help my curls get healthier and more defined with every use. It’s a pleasure to be able to lend my name to Rizos Curls, a Latina-owned small business and brand that I’ve been using the past year.”
The Thalia x Rizos Curls VIP BOX ‘Amor A Los Rizos’ comes in an exclusive box with a cover art illustrated by Latina artist Claudia Argueta of @vibesbyclaudia.
The VIP Box set includes four Rizos Curls best-selling products, three new products targeted for scalp and hair health, and a set of stickers to celebrate the collaboration.
“Never in my wildest dreams did I ever think I’d get a phone call from Thalia to help bring her curls back to life. Thalia, like many people, has been looking to revive her natural curls and waves and enhance the health of her hair from past heat damage,” says Julissa Prado, founder and CEO of Rizos Curls. “Thalia and I worked closely to be able to share a regimen with people to give them the steps to revive and nourish their beautiful curls and maintain a healthy scalp and hair.”