National Lipstick Day© Hola

From vegan to matte: best products to celebrate on National Lipstick Day

Find here our top pick brands


Senior Writer
JULY 29, 2021 11:34 AM EDT

Every July 29, we celebrate National Lipstick Day! An item that has been around for thousands of years and more than another step in someone’s makeup routine is a symbol of fight.

It is believed that the first people to wear lipstick were Ancient Sumerians. According to history, they used crushed gemstones to paint their lips. We can also track down the use of lipstick in ancient China and Ancient Greece, where they use beeswax berries.

During the 16th-century in England, Queen Elizabeth popularized applying a lot of bright white powder on the face to let the lips shine with bright and bold colors. By the 19th century, France released the first commercial lipstick, and the rest is history.

Now we can find hundreds of brands and colors, and each season a new shade makes headlines. Find below our top pick brands, and don’t forget to tag us on social media wearing your favorite color.

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Gucci Rouge de Beauté Brillant

Are you looking for a hybrid lipstick with a long-lasting dual-action formula? Creating luxury makeup that breaks with tradition, Alessandro Michele introduces a product that alone can respond to multiple needs, such as brilliant color and 24 hours of moisture, all in one. Based on a precise combination of Flower Oils, Fruit Butters, and Hyaluronic Acid, the Rouge De Beauté Brillant formula helps to nourish the lips while serving as an in-between for a sheer and satin lipstick with its luminous glowing finish and long-lasting shine. It is infused with luxurious and moisturizing Black Rose Oil and Peony Oil combined with Jojoba Seed Oil and Karité Butter for all-day moisturizing effects. The beautiful shine and glowing color of Rouge dé Beaute Brillant is available in 15 vibrant hues of reds, pinks, corals, and nudes.

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Giorgio Armani Beauty Lip Power

The new Lip Power features a unique formula where a special polymer blends two immiscible oils to create a formula that feels light, comfortable to wear, and maintains a vivid intensity. First, a satin finish oil acts as a protective film, preventing an uncomfortable, tight sensation on the lips. Then, a semi-volatile oil, which evaporates 100 times more slowly than typical lip color oils, coats the lips, giving you gorgeous, long-lasting color and comfortable wear all day long. The highly-pigmented, high-performance shades maintain vibrancy for 8 hours, and the collection features 30 impactful shades ideal for those seeking a genuinely expressive, highly pigmented lip experience.

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Rosso Valentino Refillable Lipstick

Maison Valentino recently launched its first Valentino Beauty Makeup line. Here, the codes of the Maison are conveyed within the Makeup collection, creating a unique bond between fashion and beauty. The line includes a refillable lipstick that delivers striking color to your lips in one stroke. Available in 50 vibrant shades designed to flatter all skin tones in two luxurious finishes: a rich, creamy satin and a non-drying, soft matte. Choose your finish: creamy satin or soft matte.

The satin lipstick finish features a new patented technology that provides intense color pay-off in one stroke, with a lightweight feel. The matte lipstick finish is highly pigmented, long-lasting, and formulated with moisturizing oils to offer an ultra-comfortable, non-drying feel. Available in a wide range of 50 shades, designed to flatter all skin tones. All colors are infused with signature Roma-Light ComplexTM, crafted with light-reflecting, color boosting pearls for more vivid, highly pigmented color. The signature V-shaped lipstick bullet is the perfect tool to define your lips with precision and control.

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COVERGIRL Outlast Ultimatte Liquid Lipstick in Yay Rose

This beautiful light pink lipstick works perfectly for cool-toned skin to give a subtle flush of color that lasts up to 24HR. The colors are inspired by your favorite wine and are smudge-proof and transfer-resistant.

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2-Step Liquid Lipstick COVERGIRL Outlast All-Day Lip Color: Custom Nudes in Medium Cool

An entire collection designed to give you your perfect nude based on your skin tone and undertone. It comes with liquid color and moisturizing topcoat to apply throughout the day as needed. The formula wears up to 24HR, and it is kiss, bleed, feather, and cake-proof.

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Revlon ColorStay Satin Ink

A 16-hour liquid lip color made with black currant seed oil and vitamin E doesn’t dry out your lips. This product is color, comfort, and wear in one step. It is made with a flexible formula designed to move your lips and prevent that cracked lip color look. It is available in 21 vivid, satin-finish shades.

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Charlotte Tilbury Matte Revolution Pillow Talk

The universally loved, best-selling lipstick launched to give all women what Charlotte Tilbury calls ‘the most beautiful lips of your life.’ It’s formulated for every woman at every age and skin tone and enriched with nourishing orchid and Lipstick Tree extracts, plus light-reflecting pigments, lips appear softer, smoother, and more youthful!

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FLOWER Beauty Bitten Lip Stain

FLOWER Beauty’s Bitten Lip Stain gives you a stay-all-day color with an innovative hydrating formula. This water-based, hydration-packed stain moisturizes lips upon application and then dries down to a long-lasting comfortable tint. Gentle staining pigments apply like a gloss and stay put like a stain.

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IT Cosmetics Pillow Lips Solid Serum 5-in-1 Tinted Gloss

Embrace your shine with Pillow Lips Solid Serum, a 5-in-1 Tinted Gloss that provides lip-loving hydration, instant shine, and flush of color, all while never being sticky or tacky. Developed with dermatologists and color experts, Pillow Lips Solid Serum is available in 8 universally flattering shades to fit all skin tones and lip types. Whether you have aging lips, dry lips, thin lips, or any other lip concerns, Pillow Lips Solid Serum delivers the care of a lip balm and the look of a tinted gloss. This formula is formulated with lip-loving collagen, hyaluronic acid, and tri-oil complex, which glides on without settling into fine lines or wrinkles.

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LANO 101 Ointment – Baby Rose Gold

Playful, cute, and sweet – LANO’s new addition to the Rose Gold Collection, Baby Rose Gold, is a soft, baby pink tone that gives you the perfect flushed look. Extreme hydration meets dewy rose-flushed tint – perfect for lips and cheeks alike.

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L’Oréal Paris Les Nus by Colour Riche

A collection of nudes that we can see on every skin tone. The silhouette bullet shape is made for seamless application. Available in 12 intense and flattering nude shades.

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Makeup by Mario Master Mattes Pro Lip Palette

Makeup by Mario’s Master Mattes Pro Lip Palette features 16 super-creamy matte lip colors that blend effortlessly and deliver a maximum color payoff. Four primary hues (blue, black, yellow, and white) brighten, deepen, lighten, and warm-up/cool-down any lip color, allowing users to custom create any shade. Each formula is exceptionally rich with a creamy velvet matte finish.

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Urban Decay Vice Plumping Shine Balm

Going 100% vegan never felt so good with our new Vice Plumping Shine Balm lineup: 9 LA-inspired, vegan shades with an ultra-wet, glossy finish. It feels like a lightweight balm but looks like a gloss, gliding and melting onto lips. Our vegan formula is even infused with shea butter and passion fruit oil rich in antioxidants.