2021 makeup launches every beauty enthusiast might want to try

Gucci Sèrum de Beatè Fluide Soyeux

This primer leaves skin feeling instantly refreshed and hydrated. Sérum de Beauté Fluide Soyeux glides on softly, ready for foundation.

Its lightweight texture ensures optimal coverage and long wear results and blur fine lines and pores with a luminous matte finish. Hence, skin looks beautiful, whether worn alone or in preparation for a fuller look. Available as one universal formula, Sérum De Beauté Fluide Soyeux Lumière enhances foundation coverage for all-day wear, and its non-sticky, smooth formula is suitable for all skin types.

LYS Secure Skin Gripping Serum Primer with 5% Niacinamide + AHA

Are you concern about the oiliness, enlarged pores, and uneven tone of your skin? You can achieve a healthier-looking complexion with this clean and weightless primer that doubles as a serum help control excess oil and is enriched with nourishing ingredients, like niacinamide, AHA fruit blend ginger root, and grapefruit extracts. It’s also fragrance-free, oil-free, silicone-free, and alcohol-free.

Westmore Beauty Two Times Dual Phase Primer

The Prime Dual Phase Primer This 2-in-1 primer uses two phases combined before application to help your skin appear smoother.

Phase one helps hydrate, smooth, and soften skin appearance with Hyaluronic Acid, Glycerin, and Squalane. At the same time, phase two contains a flexible filling complex to temporarily fill in and blur the lines and imperfections’ appearance.

Laura Mercier Secret Camouflage Concealer Duo

A 2-in-1 all-over face and under-eye concealer duo instantly erases imperfections and brightens the under-eye for perfected, beautiful-looking skin. Undetectable Full Coverage: Weightless, high pigment concealer covers any defects on the face.

It is Infused with Lotus Flower Extract, known for its calming and antioxidant properties. Its brightening Pearls and Skin Brightening Plant Extracts instantly reduce the appearance of under-eye darkness and help brighten the under-eye area overtime. Oil-Free, Paraben-free, Fragrance-free.

Milk Sunshine Skin Tint Broad Spectrum SPF 30

This triple threat is a Skin Tint, SPF, and Face Oil in one. The silicone-free skin tint provides weightless light coverage, moisturizes with natural oils for a dewy finish, and protects with coral reef-safe broad-spectrum SPF 30 sunscreen. It comes in an on-the-go, mess-free, glass rollerball packaging, and it is available in 14 flexible shades.

Gucci Fluide de Beatè Fini Naturel

Suitable for everyone, regardless of gender and skin type, Fluide De Beauté Fini Naturel offers adjustable coverage results thanks to a lightweight formula that’s both buildable and long-wearing.

Comfortable on the skin all day long, this silky foundation is non-greasy, easy to apply, and creates a visibly even complexion with a natural finish. Fluide de Beauté Fini Naturel is available in 40 shades, ensuring a color match for every skin tone and type.

Bobbi Brown’s Skin Long-Wear Weightless Foundation SPF 15

This foundation is an easy way to enhance beautiful glowing skin for zooms or, better yet, for self because when you look good, you feel good. Available in 43 undertone correct shades (BB had a wide shade range before it became trendy and has been loved by WOC) provides the perfect level of weightless 16-hour buildable coverage that lasts all day.

Its feel-good formula is infused with moisturizing humectants, and marine sugarcane algae extract to minimize pores and strengthen skin’s barrier by delivering a matte finish that’s breathable and, most importantly, weightless. Bobbi Brown has always used an undertone-specific philosophy in developing complexion, lip, and eye products.

Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Even Better Clinical Serum Foundation Broad Spectrum SPF 25 is a breakthrough oil-free formula and Clinique’s first clinical foundation with three serum technologies. This weightless, liquid foundation offers 24-hour wear to help visibly improve skin instantly and over time – and, despite the light formula, provides medium to full coverage.

Available in sustainable packaging, every glass bottle of Clinique’s Even Better Clinical Serum Foundation can be recycled – simply remove the cap and pump, rinse the glass bottle, and place it in a recycling bin. Available in 42 shades.

Charlotte Tilbury Hyaluronic Happikiss Pillow Talk

A Hyaluronic Acid-infused hydrating LIPSTICK BALM in Charlotte Tilbury’s ICONIC nude-pink Pillow Talk shade!

LYS Speak Love Glossy Lip Treatment Oil

This clean, cushiony lip treatment oil maximizes comfort with a blend of chia seed oil and sweet almond oil, quickly replenishing lips with vital moisture. Perfect for every day, this colorless oil pairs with your favorite lip liner or lipstick, leaving behind a non-sticky, glossy finish. Available at Sephora.

Westmore Beauty Now You See It Ph Lip Gloss

Now You See It is a pH adjusting gloss that gives your lips a beautiful mirror-like shine while reacting to your lips’ chemistry for a luscious color you can call your own. Your lips will look fuller and younger through our proprietary advanced-gloss effect and pH adjusting technology.

Milk Makeup Electric Glossy Lip Plumper

This ultra-cushiony, high shine gel lip plumper is formulated with Sichuan pepper to create an immediate electric-yet-comfortable tingling sensation and the appearance of smoother lips. Vegan collagen and Volulip visibly plump and moisturize to achieve fuller, softer lips. Available in six buzzy shades.

Milk Makeup Color Chalk

Have you ever had a powder pigment that does it all? Have you ever tried a product that you can use as a pigmented eyeshadow, eyeliner, or cheeks as a metallic highlighter or blush? Thanks to Milk Makeup, now you can!

The silky, shimmering shades build for even bolder colors can be used wet or dry and come in a peel-off wrapper and protective, portable, reusable flip-top tube, so you’re not left with unnecessary packaging, pan, or palette waste. The Color Chalk is available in 14 colorful shades.

Urban Decay NAKED Wild West

Urban Decay all-new Naked Wild West Eyeshadow Palette is a 12 high pigment, ultra-blendable shades inspired by everything that makes the brand the best in the West. This completely vegan, lush lineup replicates the hues of endless sand dunes to evergreen succulents and glittering night skies.

The brand rounded up a winning mix of matte, satin, metallic, and shimmering shades made for every mood under the western sun, from warm bronze creamy metallic to a soft turquoise shimmer and terracotta matte.

TLB Beauty Strengthening Mascara

This must-have product is a superfood mascara infused with Green Tea Extract to condition while promoting healthier, stronger lashes.

Glamnetic Eyelashes

Natural-looking, but make it glam — that‘s Lucky. This lash has a slight cat-eye shape tapering from 12-13mm for a subtle evening-ready style made from vegan-friendly synthetic fiber. Perfect for amping up looks without being too extra.