You can say goodbye to well-defined lashes, lined lips and contoured cheeks. The latest makeup trend this summer will be so simple and natural that it will probably leave you speechless. Nevertheless, this gallery will help you see how doable it is. Smokey eyes, bold eyeliner and glossy lipstick have given way to a trend where almost completely nude skin is the real star of the show. So run to your makeup bag and start taking your skincare routine seriously, because showing off healthy, radiant skin will be incredibly important this summer.
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Skincare will be key
All signs indicate that this season, the cream creed will rule the makeup world. Healthy-looking, au natural skin was certainly a surprising feature of the summer runways, starting with the Carolina Herrera show.
Nude effect
Also known as the nude effect, the no makeup trend aims to enhance your natural skin. All in all, how much time and money would you say you’ve invested in your skincare? So, it makes a lot of sense to want to show off your great skin, and that’s exactly what Chanel confirmed during its haute couture runway show.
Homage to health
In a world where health and sustainability are becoming more important, the major fashion houses certainly can’t turn their backs on this philosophy.
Peter Phillips, the director of Dior makeup, told Vogue UK,“There’s a whole philosophy of being sustainable, green and healthy, so I wanted to achieve a simple, healthy look with a minimal amount of product.”
Bye-bye red lips
If anything is a hallmark of a Saint Laurent runway show, it’s Parisian red lips. That’s why it was so striking to observe the absence of this classic (and frankly any other sign of makeup) at the brand’s summer runway 2020 show, proving that we’re truly witnessing a trend.
Natural beauty takes center stage
Simone Rocha runway makeup artist Thomas de Kluyver told Vogue,“I didn’t want foundation—I love the idea of make-up as an extension of your personalityand self-expression, not for hiding anything or covering up.” He added, “Individuality is being celebrated more than ever, so we didn’t cover the girls up, the skin was left raw.” As you can see in this image, the results were spectacular.
The no makeup look
Another runway that also went all-in on this trend was Philosophy. All its models showed off nicely polished naturally glowing skin.
Prada is on board
In addition to its reptilian textures and daring accessories, this Italian fashion house’s runway show was teeming with this makeup trend: naturally polished skin took center stage.
Erdem is also into the natural look
This Canadian designer also couldn’t resist the fresh face trend.
Bottega Veneta also adores it
This trend requiring a commitment to a great skincare routine was also on full display at this Italian fashion house’s runway show. A simple touch of black eyeliner was the only makeup to be seen.
Michael Kors confirms it’s in
To confirm it’s definitely in and the scale is totally tipped in favor of natural makeup looks, here is Bella Hadid modeling for Michael Kors, showing off beautiful skin and nude lips. Applying a minimal amount of makeup to your skin is undoubtedly going to be this summer’s biggest beauty trend. Remember that if you use BB cream, primer, or foundation, the secret to an amazing look this summer is going to be the skincare beneath it. So, show it off proud: 10 of the world’s biggest fashion firms have already approved.