24 Afro-Latina & Black-owned beauty brands to support right now and forever

Dominican beauty guru, Alba Ramos and Derma-E collaborated in creating a Radiant Glow Face Oil to moisturize your skin. This oil combines Alba’s favorite oils including Jojoba, Argan and Seabuckthorn. With a few drops, your skin will look plumper and smoother. Alba recommends you use it all over your body and not just your face. She is an Afro-Latina redefining beauty concepts and raising awareness about what it means to be Latina.

This black-woman owned business offers non-toxic and plant-based products for all hair types. OrganiGrowHairCo was created “after an extremely bad haircut, awful extensions, and going from dark brown to blonde.” Kay Kola is not just a business owner but also an author, Grammy nominated songwriter, recording artists, health nut, philanthropist and entrepreneur obsessed with hair products. She provides a natural product to women with all hair textures but has created each oil specifically for each hair porosity.

African Pride is run by Black women and Indian POC. All hair products are dedicated to nurture hair and create styles for coily and curly textures in the healthiest, most nourishing way possible. If you are looking for a product to tame your frizz and unshaped curls, this brand will hydrate and enhance your natural hair.

After several hospital visits due to using lotion containing propylene glycol, the brand owner decided to start Anita Grant skincare line for those with sensitive skin. The juices and berries-inspired line has taken DIY-beauty to new heights with ingredients from Japan, Ghana and many other countries. If you’re a fan of organic rose waters, curl creams, and body goodies, you’ll easily fall in love with her products.

Co-founders Mabel and Shaira Frias are the sisters behind Luna Magic Beauty . They began their entrepreneurial journey after years of seeing the same type of Latina beauty across the market. “Not every Latina looks like Jennifer Lopez and Sofia Vergara ,” told HOLA and we couldn’t agree more. Though these celebrities are a part of the Latina experience, it’s time we reflect and celebrate that we come in all shades and sizes. The dynamic duo crafted a makeup line that celebrates deeper pigments and truly encompasses Afro-Latina beauty. From eye shadow palettes to voluminous lashes, this brand has even won Cardi B’s makeup artist.

Black entrepreneur Cashmere Nicole launched Beauty Bakerie in 2011 while undergoing treatment for breast cancer. With resilience and drive, the beauty mogul crafted a culinary-inspired makeup and skincare line. Her pudding eyeshadow palette, ice cream-themed illuminators and cake pop-inspired bold lip colors are loved by stars like Beyoncé, Cardi B and artistic gymnast Gabby Douglas.

Meet Lulu Cordero, the New York powerhouse behind the tropical line Bomba Curls . Paying homage to her Dominican and Afro roots, Lulu embraced her natural texture with a secret sauce hair serum. Well-known for her Forbidden Dominican serum and mask, Cordero uses ingredients like rosemary extract, coffee seed oil, castor oil and black cumin seed oil to make hair potions that work like magic.

This luxury skincare line was founded by Dana Jackson in 2012 after undergoing a medical battle and finding her light in God. Connecting her beauty to spirituality, Beneath Your Mask was born as she launched the world’s most potent, organic and wild harvested botanicals from 25 countries. Each of body scrubs, masks, and butters are chosen for their healing and restorative properties.

Farah Vargas is the Afro-Dominican behind the Pinkness Forever Flawless Beauty Oil. The cruelty-free magic in a bottle helps firm, revitalize and tone the appearance of the skin for a more youthful and radiant look. Farah has also vowed to give a portion of purchases to fight against racism, inequality and the Black Lives Matter movement. Her brand is bridging the gap by catering to the community and taking a stand.

It’s all in the name! This reef-free sunscreen was created by Founder Shontay Lundy specifically so women of color could have a sunscreen that caters to their skin tones needs. Black Girl Sunscreen is a testament to the fact that we need more women of color in-house when it comes to product formulations. The mineral SPF 30 is super lightweight, hydrating and protects your skin without leaving behind no white cast.

Making a skincare brand fit for a queen, Reina Skincare takes your regime to the next level. After struggling with acne for years, the Afro-Latina wanted to offer products that were natural and effective. Her brand offers coffee cleansing bars, glow serums, white clay face masks and so much more.

Founder Loraine R. Dowdy left her job in the financial district to launch a makeup line, Coloured Raine Cosmetics which is dedicated to self-expression and diversity. Her line celebrates Black-beauty with each lipstick, eyeshadow, and highlighter. Be sure to catch her items at Target.

Jessica Batista is the powerhouse Afro-Latina behind Sun Kissed Organics . After countless visits to the dermatologists for painful eczema and using prescribed steroid cream, the Founder quickly realized her skin’s sensitivities to these harsh products. While on the phone with her Mama Teresa, she was recommended to try holistic remedies to heal her face. Today the New York native businesswoman crafts effective, non-toxic and organic skincare which includes facial oils, body scrubs and more.

The future of feminine wash was created by Bea Dixon during 2012. Honey Pot is a plant-based female body care and menstrual brand. Their honey-infused and lavender-derived product have won over the hearts of many online. The Black mogul has inspired women to be vulnerable and open with their self-care on a beautiful level with its chemical-free and eco-friendly washes, wipes, tampons and cushions.

In 2016, Aisha Ceballos-Crump started her homemade-inspired brand Honey Baby Naturals , which stems from her grandma’s secret hair trademark “miel,” which means honey in Spanish. “I’m Puerto Rican, my husband’s African American and I have three kids with three different hair textures,” explained the mother-of-three during an interview. “I had that aha moment like, ‘Why am I buying different products for everyone in the family? Why isn’t there a brand that’s really focused on healthy hair, and not necessarily race or ethnicity or gender?’ I created Honey Baby Naturals as a way to address families’ needs and build confidence.” Her family-owned brand can now be found at Target, Walmart, CVS and Sally Beauty.

Established by Shelley Davis in 2003, Kinky-Curly’s assortment of hair items was crafted to include hydration, ecological assurance and to be able to set the bar high when it comes to catering to natural hair. The Founder made it her mission to educate and elevate women with botanical ingredients that leave the curl patterns happy, hydrated and healthy.

“I want us to connect with our roots and be inspired by the community of powerful women who came before us,” said Dominican founder Ada Rojas. Honoring her Afro-Latina lineage, the beauty blogger-turned-businesswoman launched a hair brand that celebrates natural hair, spirituality and the essence of wellness. The Botanika Beauty collection features an array of hair care products that nourish, restore and protect your natural roots at any level. Recently the owner debuted merch in effort to fight against racism with her Support Your Local Botánika t-shirt. As a small business, she is committing to donate 10% off all profit from shirt sales across organizations fighting against systemic racism, oppression and injustice in our community.

Co-founders of Nuele , Dr. Christine Martey-Ochola and Anne Cheatham brought this famous hair serum to life after a voyage to Ghana and Morocco. This is where they discovered local female farmers already harvesting the ingredients behind their robust hairline. The brand offers only 100% natural elements, natural fragrance and no parabens, sulfates, alcohol, GMOs, cyclic silicones and phthalates.

Known across social media as “The Manifest Queen,” B.Simone gave herself a deadline and goal to become a millionaire by her 30th birthday. Being as real as they come, the mogul documented the entire process for the world. During her journey, the Black businesswoman launched B. Simone Beauty which supported her bold aspirations and consists of an array of lipsticks, glosses and pencils along with merch. Talk about a Black Girl magic at its finest!

Melissa Butler traded her Wall Street days to craft and create the vegan lip brand we love today called Lip Bar . This beauty’s journey proves that career changes are possible at any age. While she wanted to produce lipsticks, she quickly realized that there weren’t enough brands on the market that provided true pigment without harmful ingredients. She began cooking up different potions in her kitchen and quickly learned how to craft hues that provide a flawless finish without destructive chemicals.

In 2017, KJ Miller and Amanda Johnson founded Mented Cosmetics to compliment dark skin tones first. The dynamic duo is most known for their vegan, paraben-free, non-toxic and cruelty free lipsticks and ultra-hydrating foundation sticks for every shade. Together these power women are changing the game in beauty one contour palette, shimmer gloss and brush at a time.

After struggling with depression and bullies, Gisselle Hernandez started Glamlite to celebrate makeup and body positivity. The Dominican-born boss babe has crafted the most gorgeous and high-pigmented eye shadow palette inspired by our favorite foods. The cruelty-free makeup line has stolen our hearts with their pizza-themed and taco-inspired palettes which are known for quickly selling out.

Born in Nigeria, founder of Uoma Beauty Sharon Chuter has been on a mission to wake and shake up the beauty industry since she was a teenager. After spending years working at places such as L’Oreal and big monopoly beauty brands, the female entrepreneur decided to take matters into her own hands. As both Founder and Creative Director of UOMA, Sharon has taken a hands-on approach to creating a makeup with a touch of skincare that is forward thinking, radical and uncompromising. Each lipstick, foundation and liner she touches and produces celebrates women of color in a way mainstream marketing has yet to figure out. Her packaging celebrates Black Girl magic and debunks beauty strandards set by others.

Crafting a skincare line fit for royalty, Nyakio Grieco launched Nyakio after her travels around the world. Understanding the need for clean and green skincare products also inspired the creation of Nyakio. The mother entrepreneur successfully curated sustainably sourced serums, eye creams and moisturizers from across the globe.