Sofia Vergara, Selena Gomez and Salma Hayek with makeup that brings out their features© Getty Images

See Kim Kardashian, Kylie Jenner, JLo and more stars’ makeup evolution over the years

A then-and-now of 20 glam celebrities, from Kim to Kylie, Angelina Jolie to Jennifer Lopez


UPDATED APRIL 1, 2020 2:15 AM EDT

When it comes to makeup, we all have to start somewhere, and celebrities are no exception. Celebrities’ lives are always put under the spotlight, and so the ways they evolve are naturally much more evident. From their earliest days in showbiz, stars like  Kim Kardashian, Angelina Jolie, Jennifer Lopez and Thalía  have gone through changes seen both on and off the red carpets, keeping with the trends of the times – some more flattering than others, we have to admit – with fun  makeup  looks using expert techniques that make the most of their beauty. Take a look at how these celebrities have evolved in their beauty looks over the years.

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Jessica Alba

In the early 2000s, Jessica Alba was already a fan of subtle makeup. With time, she mastered the fresh and radiant look, by using tinted moisturizer, filling in her eyebrows and putting a little blush on her cheeks.

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Kim Kardashian

Years ago, before using the contouring techniques that she would eventually make so popular, Kim Kardashian was quite a fan of darker shades on her eyes and heavy bronzer. She eventually embraced nude tones, still accentuating her features to the max.

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Amanda Seyfried

Amanda Seyfried is not a fan of very intense makeup, so from the start, she’s always preferred keeping it to a minimum. At times though, she likes putting emphasis on her eyes, using bold eyeshadows in bright shades like yellow. As she confessed to Byrdie, her eyelashes are straight, so an eyelash curler is a makeup bag must.

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Angelina Jolie

Angelina Jolie started to slowly venture away from the gothic image she had in the early ‘90s, a time when she was also a big fan of heavy grey and black shadows. Now, she prefers a red lipstick or natural look with a touch of gloss, black eyeliner, slightly smokey eyes and long lashes.

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Anne Hathaway

There’s no doubt about it, one of the most striking features of actress Anne Hathaway is her yes, and although she didn’t put much emphasis on them in the past, she now likes to accentuate them with with deep eyeliner. Her radiant glow and pink blush are two of her makeup mainstays.

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Kylie Jenner

Kylie Jenner has gone from the Kardashians’ baby sis to standing out as a beauty mogul. She has gone from heavy liner on her eyes and thin brows to fuller eyebrows, fuller lips and strategically-applied highlighter to brighten her features.

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Jennifer Lawrence

Jennifer Lawrence has always leaned toward a natural makeup look with a smokey eye to make her peepers pop! The actress often uses bold-colored lip shades, although she never strays too far away from her soft and natural looking appearance.

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Jennifer Lopez

Towards the end of the ‘90s, Jennifer Lopez was very much on trend with eyeshadows in silver and grey with berry lips and plucked brows. With time, her look evolved into one that’s very much her own – the iconic JLo glow, consisting of flawless skin, golden highighter and a sun-kissed bronze.

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Kendall Jenner

Kendall Jenner is also a star who has never gone for a heavily made-up face, although over the years her black eyeliner has made way for a second-skin foundation, slight dark brown cat-eye and soft pink lips, which are her staples these days.

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Sofía Vergara

Sofía Vergara has always wanted to show off well-defined lips and feline looks. Now, in addition to taking great care of her skin, she likes to have defined brows and lashes, preferably, emphasized to the max.

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Reese Witherspoon

Reese Witherspoon is another celebrity who has always preferred a fresh and natural makeup look. She currently puts a lot more emphasis on radiant-looking skin and likes a blushed cheek, a little eyeliner and lips in either a glossy nude or vibrant red.

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Salma Hayek

Salma Hayek has always liked to wear makeup that is bold and sexy. In her current routine, she’s never without an eyeliner and a lip color with a touch of shine. We also know that she uses Cinema Secrets concealer for flawless looking skin when she’s on the red carpet.

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Zoe Kravitz

Zoe Kravitz experimented with a smoky eye and bright pink cheeks and lips, but lately she’s tended to wear a more subtle makeup look, a soft cat eye with nude-colored lips.

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Ariana Grande

Ariana Grande has always loved a statement eyeliner and her dramatic cat eye is now part of her identity, although it has arguably become much more sophisticated over time. Her well-defined brows and nude lips are essential in completing her beauty look.

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Camila Cabello

Singer Camila Cabello has always liked her eyes to pop with a focus on her long lashes. Her lips? As natural as possible. Her evolution has always been based on the idea that ‘less is more’.

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Demi Lovato

Mascara and gloss were two must-haves for Demi Lovato in her early years. As time went on, we saw her with thicker and neater eyebrows, very long lashes with more dramatic eye makeup, and an emphasis on her cheeks as part of her beauty routine.

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Thalía

In the 2000s, Thalía had already proved that she was a fan of mascara and accentuating her high cheekbones with blush. Her super-long lashes work wonderfully to make her eyes stand out.

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Emma Stone

It’s undeniable that Emma Stone knows how to make the most of her gorgeous green eyes and since her early days, they’ve always been at the center of her beauty strategy.

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Scarlett Johansson

Although Scarlett Johansson experimented with heavy blue and green eyeliner and bold shadows in the past, recently we've seen her emphasizing her look with long lashes, pearly shadows, and white eyeliner to make her eyes appear bigger.

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Selena Gomez

When Selena Gomez first came onto the scene, she tended to wear simple makeup. With time, she’s started experimenting with more bombshell looks, incorporating thicker brows and accentuated eyelashes. And despite loving nude-color lips, she also likes more intense shades from time to time.